WE GO BRIDAL Block Gains Record Growth, Reaching Over 2. 5 Million Total Viewers
New Episode Ranks as a TOP 10 Ad Supported Cable Network Program W18-49
New York, NY, June 26, 2007-WE tv announced today that the network's June 24th new episode of the hit original series Bridezillas garnered a 1.0 HH RTG ranking it as the highest rated WE tv original or acquired series telecast on the network to-date, delivering the strongest HH & key demo deliveries in the network's history. For the night, Bridezillas ranked as a Top 10 ad-supported cable network program in the time period for W18-49 delivery. The fourth season of Bridezillas kicked off on Sunday June 17th ranking as the all time highest original series season premiere* in WE tv's history. With the premiere of each new season of Bridezillas, HH rating and key demo deliveries have grown, comparing season three and season four premieres, HH RTG increased by +20%, W18-49 delivery by +25% & W25-54 delivery by +26%.
The launch of Bridezillas Season Four was supported by the largest brand and content expansion in WE tv's six year history, WE GO BRIDAL. The multiplatform initiative designates WE tv as the destination point for weddings and the bridal community, both on-air and online. In its second week, the WE GO BRIDAL block gained record growth, reaching over 2.5 million total viewers, up an additional 1.1 million viewers from the prior week. Taking place each Sunday night, the network's on air look and build is a centralized evening for wedding content. The branded block includes the fourth season of Bridezillas, along with new programming such as Platinum Weddings, which showcases opulent weddings, from the $200,000 flower arrangements to the $10,000 wedding cake and All Things Bridal, which explores wedding-related topics from around the globe.
"Bridezillas has consistently connected with our viewers and is the anchor for our original programming slate," stated Kim Martin, WE tv's Executive Vice President and General Manager. "The series helped define a new genre of content, and the rising popularity of the show has managed to bring the term "Bridezillas" into mainstream pop culture. We're thrilled to see such stellar ratings from the fourth season as well the tremendous success of our WE GO BRIDAL initiative, and we look forward to continuing this ratings momentum."
The 18 one-hour episodes of Bridezillas season four are produced by September Films. The series follows out of control brides on their way to the altar and proves once and for all that the picture perfect wedding doesn't just happen-it's the result of screaming, manipulation, temper tantrums and long periods of out-an-out hysteria. Whether it's an ill-fitting dress, an out-of-control guest list, droopy flower arrangements, the photographer no one can stand, boring hors d'oeuvres or a mother-in-law that won't keep her nose out of the proceedings, these brides-to-be are going to make sure that whatever the problem is, it will be fixed.
Source: Nielsen Media Research, Live Data, Bridezillas Sunday 6/24/07 9p-10p compared to all telecasts to-date on WE tv (12/31/01-6/24/07) HH RTG, HH (000), W18+ (000), W18-49 (000), W25-54 (000); Bridezillas 6/24/07 9p-10p telecast compared to all ad-supported cable network programs airing within the same time period; Bridezillas season #4 premiere 6/17/07 9p-10p compared to: (a) Bridezillas season 3 premiere (6/11/06 10p), (b) all WE tv original series season premieres to-date (12/31/01-6/24/07) *ties with John Edward Cross Country premiere on 3/17/06 10p; NPower, 6/24/07 vs. 6/17/07, 9p-1a program based reach and frequency schedule, based on a 6 minute qualifier, 75 percent unification, P2+ (000), Subject to qualifications upon request
About WE tv
WE tv is the content destination where strong, confident women connect to fun, entertaining programming focused on pop culture, personal style and relationships. With quality original programming including the hit series "Bridezillas," unique movie packages like "Cinematherapy," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in more than 64 million homes.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.