(SUNRISE, FL) - Fox Sports Net announced today that the network's coverage of the Tampa Bay Devil Rays vs. New York Yankees game on Sunday, July 11 generated an average television household rating of 3.2, peaking at 4.12 during the 2:15-2:30 PM quarter hour, in the Tampa/St. Petersburg DMA. This marks the highest rated Devil Rays game telecast on the regional sports network in seven years. Previously, the highest recorded game rating was 3.4, set back on the night of May 18, 1998 when the Rays played the Baltimore Orioles.
"Devil Rays baseball is undeniably red hot right now as fans are watching in record numbers," said Jeff Genthner, Senior Vice President and General Manager, Fox Sports Net Florida. "The ratings Fox Sports Net posted on Sunday were outstanding, especially when you consider it was an early afternoon game with Homes Using TV (HUT) numbers being much lower than in prime time viewing hours."
One rating point represents approximately 16,440 television households in the Tampa Bay/St. Petersburg DMA. The Tampa Bay/St. Petersburg DMA consists of Hillsborough, Pinellas, Pasco, Hernando, Citrus, Polk, Manatee, Sarasota, Hardee and Highlands Counties.
Fox Sports Net Florida reaches over 5 million households in Florida. Fox Sports Net Florida's programming includes Major League Baseball's Florida Marlins and Tampa Bay Devil Rays, the National Hockey League's Florida Panthers, the University of Miami, and the University of South Florida, The Best Damn Sports Show Period and NASCAR. Fox Sports Net Florida is managed by Rainbow Sports Networks.
Rainbow Sports Networks is a division of Rainbow Media Holdings LLC, a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Fox Sports Net reaches more than 80 million households nationwide and is a service of National Sports Partners, equally owned by Rainbow Media Holdings LLC and Fox Entertainment Group. Rainbow Sports Networks incorporates Rainbow's 50% ownership in Fox Sports Net and Fox Sports National Advertising and the ownership and management of Fox Sports Net regional networks in five of the nation's largest markets: Chicago, San Francisco, New England, Ohio and Florida.