Available May 12 through June 8, Program Take Viewers Further Into California's Wine Region and Behind-the-Scenes With the Stars of "Sideways"
New York – May 2, 2005 – Twentieth Century Fox and video-on-demand leader Mag Rack are introducing a new limited-edition program, Sideways & Wine, to toast one of the year's most talked about films. Launched to promote the national on-demand premiere of Alexander Payne's Academy Award®-winning film Sideways, Sideways & Wine is a full-bodied series of programs that will undoubtedly deepen fans' love for Sideways, its critically-acclaimed stars, and the Santa Ynez wine region made famous by the film. Sideways & Wine will be available exclusively on Mag Rack from May 12 through June 8, coinciding with the film's on-demand premiere May 13.
Sideways & Wine will consist of several exclusive must-see segments from Mag Rack's collection of wine programs, including: "Santa Ynez Walking Tour", a visit to California's lush Central Coast where Sideways is set; "Wine Basics" — a comprehensive introduction to wine hosted by celebrated sommelier Daniel Johnnes. "Wine Basics" explains how to drink, smell and describe wine as well as how to read wine labels and determine which wine best compliments certain foods. Lastly, Sideways & Wine will also feature a segment entitled "Pinot Noir" by acclaimed wine authority, Jancis Robinson. "Pinot Noir" will introduce viewers to the cold climate, fruity red wine made famous by Sideways.
Twentieth Century Fox provides a behind the scenes look at the making of the film, in "Sideways Extra", where the cast share laughs while shooting in Santa Ynez. Fox also serves up "Sideways on Wine", an intimate chat with the film's award-winning stars who discuss what wine means to them; plus the original Sideways theatrical trailer.
"Mag Rack's on-demand film promotions have been enormously successful – for our network as well as the studios who partner with us. For the Sideways & Wine promotion, we are producing and airing programs that provide a richer, more in-depth experience with this critically-acclaimed film," said Dan Ronayne, Senior Vice President and General Manager, Mag Rack and sportskool. "Now viewers can savor a glass of their favorite Pinot Noir in a whole new way while experiencing this romantic comedy."
About Mag Rack
Launched by Rainbow Media in 2001, Mag Rack is the original on-demand television network. Mag Rack helps viewers get into the things they love by offering programs and signature series that fully engage consumers and provide them with a compelling television viewing experience, such Yoga Retreat, Motorcycle Freedom, Guitar Xpress and 24seven gamer. The service offers special interest programming not widely found on other channels with advanced ability to fast-forward, rewind or pause the program. Every month, 40 total hours of content is 100% refreshed, so there's always something new to watch on Mag Rack.
About 20th Century Fox
Twentieth Century Fox is a subsidiary of News Corporation. News Corporation's diversified global operations in the United States, Canada, the United Kingdom, Australia, Latin America and the Pacific Basin include the production and distribution of motion pictures and television programming; television, satellite and cable broadcasting, the publication of newspapers, magazines and books; the production and distribution of promotional and advertising products and services; the development of digital broadcasting; the development of conditional access and subscriber management systems.
About Rainbow Media Holdings LLC:
A leader in sports, news and entertainment programming, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow Media owns and manages national networks: AMC, Fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; as well as the on-demand services: Mag Rack, sportskool, Uncensored On Demand, World Picks On Demand and World Picks Networks. Rainbow Media' s other businesses include its regional programming services – MetroChannels, News 12 Networks and Rainbow Sports Networks – in addition to the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow Media is also a 50 percent partner in Fox Sports Net.