Network debuts third annual on-air, off-channel initiative, She House
Match.com to sponsor upcoming 3 Men and a Chick Flick offerings
New York, NY, May 16, 2005 – As part of its annual Upfront, WE: Women's Entertainment announced today that the network will return with new seasons of its most popular original series, "Bridezillas," "McLeod's Daughters," "Full Frontal Fashion" and "Single in the City." In addition, WE's on-air and off-channel marketing initiative, She House, will return for a third annual installment, to award one viewer with a home specially designed with a woman's needs in mind. WE has also signed online dating site Match.com to sponsor two upcoming offerings of its weekend movie strand, 3 Men and a Chick Flick.
"We are very excited to bring back these series because they represent WE's commitment to provide our viewers with original shows that are relevant, engaging and fun," said Kim Martin, WE's General Manager. "They continue to be successful shows on WE because they speak to our viewers in a contemporary voice that is appealing to today's busy women."
WE's Returning Series
- Who among us has not met a Bridezilla? WE's original series "Bridezillas" is a comedic look at how brides-to-be go from engaged to enraged. The eight-episode series follows out of control brides on their way to the altar and proves once and for all that the picture perfect wedding doesn't just happen – it's the result of screaming, manipulation, temper tantrums and long periods of out-an-out hysteria. You'll never attend a wedding with quite the same wide-eyed innocence after you've entered this strange and terrifying world. Whether it's an ill-fitting dress, an out-of-control guest list, droopy flower arrangements, the photographer no one can stand, boring hors d'oeuvres or a mother-in-law that won't keep her nose out of the proceedings, these brides-to-be are going to make sure that whatever the problem is, it will be fixed. Even if it takes a bridezilla to do it!
- WE will also premiere a third season of the sexy, sprawling and "bloody addictive" original series "McLeod's Daughters," which is quickly becoming a hit with WE's viewers. The third season of McLeod's Daughters will dig even deeper into the dramatic lives of reunited sisters Tess and Claire McLeod as affairs intensify, tensions build and a host of scandalous secrets are revealed. Claire returns to Drovers Run after her long stay in the hospital, but returning home is far from easy for the single mom-to-be. The compelling saga continues as these determined women and the men in their lives encounter romance, heartache and unexpected twists of fate.
- WE's popular fashion series "Full Frontal Fashion" will return for a fourth season this summer. The eight-episode original is a top-ten countdown of today's hottest fashion styles and trends, hosted by actress Rebecca Budig (All My Children). This season's episodes will spotlight Chic Office Looks, Must-Have Shoes, Hot-Date Looks, Travel Must-Haves, and more. To further celebrate the series, WE has teamed with Plume Books, a division of Penguin Group (USA), to publish "Full Frontal Fashion" based on the series. The book will hit retail shelves on July 5 and retail for $18.00 wherever books are sold.
- WE gives viewers a real-life glimpse at the dating scene in "Single in the City: Atlanta," an eight-part reality series that reveals the adventures of sexy and successful single women, and the men they date, as they explore the world of romance, relationships and the single lifestyle. This marks the eighth season of the "Single in the City" series, which has previously visited New York City (seasons 1 & 4), the Hamptons (seasons 2 & 6), Los Angeles (season 3), Las Vegas (season 5) and South Beach (season 7).
In addition to providing women with a destination for relevant and entertaining originals, WE will bring back it's on-air, off channel marketing initiative She House. The third annual event will award one lucky winner a dream home, ultimately designed with a woman's needs in mind. This year's home is based in Wilmington, North Carolina.
WE's on-air movie packages promote the networks most popular movies and provide advertisers with sponsorship opportunities. The newest package, 3 Men and a Chick Flick, is a weekend movie wrap hosted by men WE loves – celebrities, athletes, musicians, firemen and friends – who dish on the movie and the women in them during the wraps and in the breaks. Some of the hunky hosts include: Andrew Firestone (The Bachelor), Jesse Palmer (NY Giants, The Bachelor), Tiki Barber (NY Giants), Nicholas Gonzalez (The O.C.) and Bob Guiney (The Bachelor). Match.com has signed on to sponsor two upcoming movies – Honeymoon in Vegas, starring Nicolas Cage and Sarah Jessica Parker, and Chances Are, starring Cybill Shepherd and Robert Downey Jr.
About WE: Women's Entertainment
WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services, which also includes AMC and IFC Companies. WE: Women's Entertainment features the largest collection of women's interest films, inspiring original series and topical specials. The network is currently available in over 55 million homes.
*Source: Nielsen Media Research, 3/19/05 10pm