News from Rainbow Media
BOSTON, MA, July 19, 2006 – At today’s CTAM Summit, Rainbow Media announced several programming and brand initiatives further demonstrating its industry leadership and commitment to creating groundbreaking original programming.
Rainbow Media’s CTAM Summit booth #300 will showcase its popular and well known entertainment brands AMC, IFC, WE tv, fuse, Mag Rack, and sportskool and highlight its advances and vision for its VOD, HD and Day-and-Date services and expanding broadband content.
The following announcements are part of Rainbow’s 2006 CTAM Summit for Wednesday, July 19:
WEDNESDAY CTAM SUMMIT NEWS
CTAM Summit Announcement from fuse:
fuse INTRODUCES SINGLE SHORTCODE SOLUTION TO ORDER MOBILE CONTENT
fuse, the nations only viewer-influenced, music television network, is introducing to its tech-savvy young viewers a single shortcode solution to order mobile content. Come August, fuse viewers will have the opportunity to purchase music tones from major record labels and independent labels via the shortcode fuseM during various countdown programs and on the shows Oven Fresh and Loaded. In addition to ring tones, thousands of mobile games and graphics including wallpaper will be available. Viewers will be charged $2.99 for tru tones and $1.99 for graphics. Additionally, viewers can browse the full selection of ringtones, games, and graphics at fuse’s online store: http://mobile.fuse.tv. fuse’s mobile storefront is powered by Infospace.
CTAM Summit Announcement from Mag Rack:
MAG RACK ORIGINAL SERIES NOW AVAILABLE ON DVD
Available this August, Rainbow Media’s Mag Rack is offering for the first time the on-demand television network’s most popular original series on DVD. Each Mag Rack DVD includes between 6 and 10 chapters. DVD volumes available for purchase at launch include: Paloozaville, Volumes 1 & 2; Marc Morrone’s The Pet Shop, Volume 1; Sue Fleming’s Buff Fitness, Volume 1; Smart Carb Gourmet, Volume 1; Wild Wheels, Volume 1; and Mama Gena’s School of Womanly Arts, Volume 1. To purchase, viewers can visit magrack.com’s online “SHOP” to order the network’s exclusive lifestyle programming.
CTAM Summit Announcement from VOOM HD:
FILMFEST HD PREMIERES “SUMMER LOVIN” MOVIE MARATHON
VOOM HD Networks’ FilmFest HD, the largest library of films all digitally remastered in high definition including classics, sleeper hits, retro favorites, docs, indies and midnight cult movies, will premiere “Summer Lovin,'” a non-stop movie marathon featuring unforgettable love stories including Autumn in New York (2000) starring Richard Gere and Winona Ryder, At First Sight (1999) starring Val Kilmer and Mira Sorvino, and one of the all time great romances, Wuthering Heights (1939) starring Laurence Olivier. The movie marathon begins on Monday, July 24th at 7:15 AM EST and runs throughout the month of July.
CTAM Summit Announcement from WE tv:
WE tv PREMIERES PLATINUM WEDDINGS ON SUNDAY, JULY 23 AT 8 PM ET
WE tv will premiere the original series Platinum Weddings on Sunday, July 23, 2006 at 8:00 pm ET. This weekly half-hour series brings the ultimate wedding fantasy to life for a deserving couple in each new episode. From the beaches of Cabo to the Las Vegas Strip these couples dream big for their big day. Celebrity event planner Julie Pryor (Felicity Huffman, Marcia Cross) and celebrity flower designer Larry Flachs (Oprah Winfrey, Halle Berry, Catherine Zeta Jones) offer their expertise in planning the extravagant weddings showcased throughout the 12-episode series.
Platinum Weddings will join WE tv’s hit signature series Bridezillas, currently airing its third season, as part of the network’s new Sunday night block “WE’s Wild Wedding Night.” Platinum Weddings is produced by Film Garden.
WEDNESDAY CTAM SUMMIT EVENTS
RAINBOW MEDIA SPONSOR OF CTAM SUMMIT CLOSING NIGHT RECEPTION
Rainbow Media will host the closing night reception at the 2006 CTAM Summit on Wednesday, July 19 from 5:30 pm to 6:30 pm. The reception will be held in the Boylston Street Foyer on the second floor of the Hynes Convention Center. The event is open to all CTAM Summit attendees. Come join Rainbow Media for great food, drinks and conversation with your fellow industry colleagues as we close out the 2006 CTAM Summit.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country’s most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and three FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.