WE: Women's Entertainment Honored for WE Empowers Women's 'Minute of Empowerment' PSAs
Panel and Roundtable Presence to Highlight Public Affairs Initiatives: IFC's IFC Film School & WE's WE Empowers Women
New York, NY, March 17, 2006 – Rainbow Media will provide extensive support at this years CTPAA FORUM, which kicks off Sunday, March 19 in Washington, DC. Rainbow cable networks, WE: Women's Entertainment and IFC, will showcase their respective public affairs initiatives, WE Empowers Women and IFC Film School, with exclusive video content during the President's Reception and Beacon Dinner on Tuesday, March 21 beginning at 5:30 pm. In addition, each initiative will make a donation to a local Washington, DC partner – WE Empowers Women will donate to the local Chapter of American Heart Association and IFC Film School will donate video cameras to three local area high schools.
In addition, WE Empowers Women's 'Minute of Empowerment' PSAs will be honored in the "Best PSA" category for the CableWORLD-CTPAA Public Affairs Programming Awards on Tuesday, March 21st during a ceremony from 12:30pm – 2:30pm. 'Minute of Empowerment' will also be recognized in CableWORLD Magazine's March 20 issue along with Rainbow Media on-demand network Mag Rack, who will receive honorable mention in the "Best PSA" category for the network's After the Hurricane PSA.
Rainbow Media's Fox Sports Network Bay Area will also be given honorable mention as a CTPAA Beacon Award finalist at the CTPAA Beacon Dinner. The network will be recognized in the community category for their Stay in School Challenge that rewarded students in grades six through 12 who were able to maintain perfect attendance from February 14 through April 22, 2005.
Showcased during panel and roundtable discussion at CTPAA will be IFC Film School and WE Empowers Women. Below is detailed information on these events.
JENNIFER CASERTA, featured panelist: Leveraging Relationships with the Educational Community to Grow Revenue
The technology requirements of schools and school districts are rapidly changing and becoming increasingly sophisticated. As the cable industry looks to offer advanced content and technology solutions to schools as part of an overall business services strategy, an increasing number of schools are looking to establish relationships with cable companies. IFC Senior Vice President of Marketing, Jennifer Caserta, will address how through IFC Film School the network has successfully partnered with local schools and school districts, resulting in increased revenue, new opportunities and enhanced relationships with local communities.
WHO:
Jennifer Caserta, Senior Vice President of Marketing IFC
WHAT:
Featured panelist at CTPAA FORUM:
Leveraging Relationships with the Educational Community to Grow Revenue
WHERE:
JW Marriott Hotel
1331 Pennsylvania Avenue
Washington, DC 20004
WHEN:
Monday, March 20, 2006 from 2:15 pm – 3:30 pm
Joining Caserta on the panel will be:
- Trent Anderson, Vice President, Education, Cablevision Systems Corporation
- Dale Fulton, Senior Vice President, Curricular Development, Discovery Education
- Dale Fulton, Senior Vice President, Curricular Development, Discovery Education
Moderator: Douglas Levin, Director of Education Policy, Cable in the Classroom
IFC FILM SCHOOL & WE EMPOWERS WOMEN, presenters: Community Affairs Roundtable Session
During this Roundtable Session six programmers will go into detail about their newest community affairs offerings with the floor open to questions and suggestions for attendees. IFC's public affairs initiative, IFC Film School, and WE: Women's Entertainment's public affairs initiative, WE Empowers Women, will both make presentations on the challenges and successes of their first year in operation.
WHO:
IFC public affairs initiative – IFC Film School Presentation by: Evan Fleischer, Director of Promotions, IFC
WE: Women's Entertainment public affairs initiative – WE Empowers Women -Presentation by: Heather Umen, Director of Event Marketing, WE
WHAT:
Featured presenters at CTPAA FORUM:
Community Affairs Roundtable Session
WHERE:
JW Marriott Hotel
1331 Pennsylvania Avenue
Washington, DC 20004
WHEN:
Monday, March 20, 2006
IFC Film School: 2:15 pm – 3:30 pm
WE Empowers Women: 3:50 pm – 5:05 pm
About IFC Film School:
IFC's Film School, the network's groundbreaking standards-based education public affairs initiative, is a free resource that uses the excitement of filmmaking to engage high school students in their English Literature classes. Developed to meet the standards of the National Council of Teachers of English (NCTE) and the International Reading Association, IFC's Film School provides the tools to get students energized about classroom activities while simultaneously accomplishing core educational goals.
IFC's Film School Curriculum is a unique series of curricular units that tie film, film critique and film production directly to existing English classroom requirements and national English/Language Arts standards developed by NCTE and IRA and national technology standards developed by ISTE. The initiative was designed to reach the next generation of filmmakers at an even earlier age – in high school – to provide them with an opportunity to explore the art of cinema, supported by an array of classroom materials and online tutorials provided by the network.
About WE Empowers Women:
WE Empowers Women, WE: Women's Entertainment's public affairs initiative, is a spirited program that brings together women to address vital social causes while providing resources to cultivate life-changing opportunities for women and girls. Mentorship, health and education are the pillars of WE Empowers Women, which seeks to address critical growth needs for today's women. WE firmly believes that by empowering — providing the right tools and opportunities for girls and women in need — we are building the foundation for tomorrow's success stories today.
In just its first year, WE Empowers Women has truly resonated and gained support from influential women, as evidenced by the caliber of celebrity participants and executives (Alicia Keys, Petra Nemvoca, WICT's Benita Fitzgerald Mosley, among others). The network is now working with six remarkable organizations including Girls Inc. and The American Heart Association's Go Red for Women movement to provide exclusive opportunities for young girls and women to equip themselves with the tools needed for a successful, well-rounded life.
About Rainbow Media Holdings LLC:
A leader in the entertainment industry, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation. Rainbow creates and manages some of the country's most compelling and dynamic programming with linear networks including national networks – AMC, fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; its regional programming service – Rainbow Sports Networks; on-demand networks including Mag Rack and sportskool; and the largest suite of high definition channels available anywhere – the VOOM HD Networks. Rainbow's other businesses include its film distribution, production and exhibition division – IFC Entertainment; in addition to its advertising sales division – Rainbow Advertising Sales Corporation – and its full service network programming origination and distribution company – Rainbow Network Communications.