WE tv

Rainbow Media’s WE: Women’s Entertainment Sees International Distribution Explosion

iD Distribution Inks Multiple Licensing Agreements for Daddy’s Spoiled Little Girl, Secret Lives of Women and Style Me

Cannes, France – April 3, 2006 – Rainbow Media Holdings, LLC (“Rainbow”) and its London-based distributor iD Distribution announced today at MIPTV an explosion of international licensing agreements for Rainbow’s WE: Women’s Entertainment. Spanning countries in four continents, these deals-which involve the signature series Daddy’s Spoiled Little Girl, Secret Lives of Women and Style Me-mark significant progress for Rainbow in its global market debut of WE. The news also affirms Rainbow’s success in its broader strategy to expand its brands internationally, having kicked off the effort at MIPCOM 2005.

Currently seen in over 58 million US homes, WE: Women’s Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. WE’s original programming-under the direction of Executive Vice President/General Manager Kim Martin-has garnered record ratings for the Network, with the ’05/’06 season pacing to be the best in WE history for primetime delivery of core demographic households. WE is continuing its commitment to original programming throughout 2006 with a strong lineup of series and specials, including John Edward Cross Country, Two Funny: Cotter & Louise, Skating’s Next Star and a third season of the Network’s hit series Bridezillas.

“We are obviously gratified by the terrific response we have received for our programming around the world,” said Glenn Oakley, Rainbow’s Senior Vice President, Business Development. “This is an incredible way to start what promises to be a rich pattern of global growth for the WE brand.”

“WE’s high quality programming is a solid offering to broadcasters for its smart and edgy subject matter. These series have a proven entertainment value, and we are delighted at the opportunity to provide them to international audiences,” added iD Distribution Managing Director Sally Miles.

A summary of deal information follows:

Daddy’s Spoiled Little Girl (12 x 30′) – Sold to TV400 (Sweden), TV2 (Denmark), SBS (Belgium), Digiturk (Turkey), Sub TV (Finland), Orion Media (Korea), MBC (Middle East) and Sky Network Television (New Zealand). In this original series, WE looks at father/daughter duos who take “daddy’s little girl” to new heights. Rich or poor, these dads indulge even the most outrageous requests, including ‘faux mitzvah’ parties, $200,000 Bentley’s, private jets to Rome and shopping sprees in Paris.

Style Me (2 x 60′ and 6 x 30′) – Sold to Kanal 5 (Sweden) and Sky Network Television (New Zealand). This reality-based show seeks to create the next top celebrity stylist for series host Rachel Hunter. Twelve contestants vie for the top spot and the chance to win $10,000 in cash plus a one-year contract with a talent agency and the opportunity to style Hunter for an A-list, red carpet event.

Secret Lives of Women (9 x 60′) – Completed program rights only sold to TV400 (Sweden) and MBC (Middle East). This series explores the double-lives that some women lead, from plastic surgery addicts and anorexics to forensic sex investigators and shopaholics.

About iD Distribution
iD Distribution is a dynamic company launched in 2004 with the investment backing of Ingenious Media. Working with some of the top UK and US production companies, representing a new and exciting catalogue of programs and formats in the entertainment, factual, reality and lifestyle genres, iD Distribution is committed to providing the best service to production companies and broadcasters.

About Rainbow Media Holdings LLC
A leader in sports, news and entertainment programming, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation. Rainbow owns and manages national networks: AMC, Fuse, IFC (The Independent Film Channel) and WE: Women’s Entertainment, as well as on-demand services including Mag Rack and sportskool. Rainbow’s other businesses include it’s regional programming services – Rainbow Sports Networks, News 12 Networks and Metro Traffic & Weather – in addition to the Rainbow Advertising Sales Corporation and Rainbow Network Communications.

Press Contacts

  • Priority Public Relations for Rainbow Media Holdings
    US:
    Kristien Brada-Thompson
    kristien@prioritypr.net
    1-818-338-3555

    Europe:
    Marylou Johnston
    mljohnstonobadia@aol.com
    33-493-80-25-81

    Rainbow Media Holdings
    US:
    Matthew Frankel
    mdfrankel@rainbow-media.com
    1-917-542-6390