Exclusive Interview with World Class Driver Kyle Busch to Air On-Demand as Part of Network's Popular "1 on 1" Series
Sneak Peak of In-Depth Interview to Appear Online Next Tuesday
New York, NY: November 8, 2006 – sportskool, the first and only on-demand television network to offer expert instruction and coaching for a wide range of sports and athletic activities, announced today that the network has teamed up with NASCAR driver Kyle Busch to tape an exclusive one-on-one interview offering an inside look at the athlete, on and off the track. Airing as part of sportskool's popular "1 on 1" series, the interview will debut on-demand on January 30, 2007, strategically timed around NASCAR's most important race, the Daytona 500. Clips from the interview will appear online at www.sportskool.com starting Tuesday, November 14 offering viewers a sneak peak.
"With the enormous popularity of NASCAR, and the continued growth of sportskool, it was a natural step for us to add this sport to our expanding programming lineup" said Daniel Ronayne, general manager of sportskool. "Our '1 on 1' series offers viewers a unique opportunity to see a more personal side of these world renowned athletes with exclusive interviews that go beyond sports stats and really examine their lives and ambitions. Nowhere else on television can you get this kind of programming that is custom-built for the on demand platform, and we look forward to offering this exciting new addition."
1 on 1 with Kyle Busch will provide viewers with an in-depth look at how the athlete got his start, who his heroes are, what it takes to be a NASCAR driver, and much more. Busch joins sportskool's roster of world class athletes, including soccer superstar Mia Hamm, baseball legend Tony Gwynn, basketball Hall of Famer and NBA analyst Bill Walton, Stanley Cup champion Peter Forsberg, and skateboarding pioneer Mike Vallely.
Kyle Busch is a driver in the 2006 NASCAR Chase for the Nextel Cup and is the youngest driver ever to win a race in Nextel Cup and Craftsman Truck history. Busch's driving career officially began in 1998, shortly after his 13th birthday, and from 1999-2001 Busch earned more than 65 wins in Legends cars, with two track championships, at the "Bullring" at Las Vegas Motor Speedway, followed by 10 victories in late model competition at the Bullring in 2001. His winning reputation and potential for success began to pique the interest of car owners in NASCAR, and on Aug. 3, 2001, at age 16, Busch made his NASCAR Craftsman Truck Series debut at Indianapolis Raceway Park. Busch signed with Hendrick Motorsports in 2003 and found success on the track almost immediately, winning his first Automobile Racing Club of America (ARCA) event at Nashville (Tenn.) Superspeedway from the pole position. In 2004, Busch nabbed an ARCA victory in his first-ever start on the high banks of Daytona (Fla.) International Speedway. In late 2004, Busch was selected to replace two-time Cup Series Champion, Terry Labonte in the famed No. 5 Kellogg's Chevrolets for 2005 and beyond. At age 19, Busch became the youngest pole winner in NASCAR's premier series when he grabbed the No. 1 qualifying spot at California Speedway. He is also the most recent Raybestos® Rookie to win a pole and was the only first-year driver to win a pole in 2005. Busch is now the youngest race winner in NASCAR's premiere division – the NEXTEL Cup Series, winning his first event at age 20 years. Busch has three Nextel Cup wins (California-September 2005; Phoenix-November 2005; and New Hampshire-July 2006).
About sportskool
Launched by Rainbow Media in 2004, sportskool is the first television network dedicated to delivering in-depth sports expert instruction and coaching for a wide range of sports and athletic activities. sportskool helps athletes of all ages take their game to the next level by offering guidance and insider tips from the world's best athletes. The network – featuring exclusive and original programming custom-built for On Demand television – boasts some of the most recognizable names in sports, including Mia Hamm, Bode Miller, Tony Gwynn, Bill Walton, Mike Vallely (Mike V.), tennis coach Brad Gilbert and renowned training and performance expert, Mark Verstegen. sportskool is currently available to over 22 million digital cable subscribers nationwide. For more information, visit www.sportskool.com .
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.