Bloomingdale’s Dedicates Windows of Flagship NYC Store to the Iconic Fashions of MAD MEN in Advance of Season 2 Series Launch
Partnership Includes In-Store Promotions in Top Markets Nationwide
Monday, June 2, 2008 – New York, NY – AMC and Bloomingdale’s announced today they are kicking off a promotional campaign to spotlight the highly-anticipated season two premiere of the Golden Globe Award-winning drama series Mad Men. The campaign will unveil a Mad Men-themed window display, store visuals, and a shop dedicated to the trademark smooth styles of that power-era at Bloomingdale’s flagship New York City location beginning Tuesday, June 3 through June 16. Bloomingdale’s will also prominently feature Mad Men in 13 other locations throughout June and July, leading up to AMC’s season two premiere of the series on July 27th.
In New York City, the entire Third Avenue window stretch will be dedicated to Mad Men. The Bloomingdale’s windows will feature the trademark Mad Men silhouette logo, as well as current fashions from designer clothing brand Theory, inspired by the series’ early 1960s setting and the stylish characters portrayed in the show. Audio speakers along 3rd Avenue will play excerpts from Mad Men and a callout to the season two premiere coming in July.
In addition, the windows will showcase memorable quotes – catchy, suggestive one-liners from the series’ main characters-which will be represented creatively within each window display. Bloomingdale’s will display the 10-window promotion through June 16th, after which the store will continue to promote Mad Men by moving the windows to 59th Street, leading up to the second season premiere.
In-store, Bloomingdale’s Mad Men shop will display a show standee, alongside video playing scenes from Mad Men Season One. Customers who purchase $200 of Theory merchandise will receive the Mad Men Season One soundtrack. Outside of New York, Mad Men shops can be found at 13 other major market Bloomingdale’s locations including Los Angeles, Chicago, San Francisco, Atlanta and Philadelphia.
"To have AMC’s original drama series, Mad Men, displayed at one of New York’s most iconic landmarks, Bloomingdale’s, is exactly the type of creative advertising promotion that the Mad Men characters would thrive on," said Linda Schupack, SVP of Marketing at AMC. "This promotion is a great way to kick-off the countdown to season two, which will return our audience to the very stylish era of 1960’s New York City."
"We knew this was a perfect fashion tie-in the moment we saw it," said Kevin Harter, Vice President/Men’s Fashion Director at Bloomingdale’s. "The look of the show is so relevant right now, not only in men’s and women’s fashion, but extending to the home as well. We’re thrilled to be showing it first with AMC."
The winner of two Golden Globes and a Peabody Award, Mad Men burst onto the scene when it debuted on AMC in July 2007 and quickly became one of the most talked about series on television, topping dozens of critics’ "Best of 2007" lists. Mad Men is a smart and cinematic drama about the professional lives, social mores and sexual exploits of advertising executives on Madison Avenue circa 1960, when the industry was at its height of glamour, power, and prestige. The setting is the Sterling Cooper agency, which sells everything from cigarettes to political candidates. The protagonist, Don Draper, is a fast-rising creative director whose smooth exterior conceals any number of secrets.
The show’s cast includes: Jon Hamm (’We Were Soldiers’), Elisabeth Moss (’West Wing’), Vincent Kartheiser (’Angel’), January Jones (’American Wedding’), and Christina Hendricks (’Kevin Hill’), as well as guest star John Slattery (’K Street’, ’Sex and the City’).
Mad Men is created, written and executive produced by Matthew Weiner (Executive Producer/Writer, The Sopranos), co-executive produced by Scott Hornbacher (The Sopranos), and produced by Lionsgate. AMC’s Christina Wayne, SVP of Scripted Series and Miniseries, and Vlad Wolynetz, VP of Production, Series and Movies, oversee development and production for the network.
About AMC
AMC is a multi-platform network that celebrates classic movies and high-quality scripted series. Among the elite services reaching over 94,000,000 homes, AMC defines what it means to be a classic movie network today, creating a distinctive viewing experience that celebrates all that is enduringly cool, personal and powerfully relevant about movies. AMC’s comprehensive library of popular movies strike a meaningful chord with its audience, and its critically-acclaimed slate of originals all have a cinematic quality that allow them to complement and be complemented by some of the best movies of all time. A division of Rainbow Media Entertainment Services, AMC’s sister divisions include WE tv and IFC TV. AMC is THE FUTURE OF CLASSIC.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company.