Rainbow Media News
Washington, DC – April 3, 2009 – At the 2009 Cable Show, Rainbow Media showcases its national networks AMC, WE tv, IFC and Sundance Channel and its transactional VOD services, IFC in Theaters and IFC Festival Direct. Rainbow’s unprecedented year of growth extends across all of its brands and across all of its platforms. The momentum has been propelled by record ratings delivery at both AMC and WE tv, substantial increases in the network’s VOD and online usage at IFC, and on its VOD film distribution platform with IFC Entertainment. In addition, Rainbow’s recent acquisition of Sundance Channel adds another highly-respected brand to its current line-up of distinctive national networks. The Rainbow booth is located in Hall B of the exhibit floor, #2619.
The following compilation of news items includes programming announcements, corporate marketing initiatives, and panel appearances.
RAINBOW MEDIA CABLE SHOW NEWS: DAY THREE
AMC PREMIERE EVENT: THE ROOKIE HOSTED BY CAL RIPKEN, JR.
On Saturday, April 25th at 8PM EST, AMC Premiere Event is THE ROOKIE. Baseball
hall-of-famer Cal Ripken Jr. is hosting the premiere event. Starring Dennis Quaid, THE ROOKIE tells the story of a man, Jim Morris (Quaid) who suffers a shoulder injury that ended his minor league pitching career twelve years ago. He then resorts to coaching. But Jim’s team, knowing their coach is a great ball player, makes a deal with him: if they win the district championship, they want Jim to try out for a major-league organization. Going from worst to first, the team makes it to state, and Jim is forced to live up to his end of the deal. While there proves to be a lot of pitches to be thrown before he makes it off the mound, big-league dreams are revived, and there’s no telling where he could go.
Sundance Channel Premieres THE GREEN
Season three includes premiere of Eco-Trip: The Real Cost of Living
Hosted by environmentalist and founder of Adventure Ecology, David de Rothschild, "Eco Trip: The Real Cost of Living" traces the eco-life of an everyday item from production to disposal, revealing the environmental, social and health effects along the way. Each episode reveals a world of greener alternatives presented by de Rothschild. The series includes 8 half-hour episodes and the season premiere is on Tuesday, APRIL 21 at 9:00pm e/p.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multiplatform content for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands, including AMC, IFC (The Independent Film Channel), WE tv, Sundance Channel, IFC Entertainment and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading U.S. distributor of independent and foreign film with a unique day and date distribution model, "IFC In Theaters," that makes films available to a national audience by releasing them simultaneously in theaters as well as on cable’s On Demand platform; IFC Festival Direct features titles acquired from major international film festivals and initially offers them exclusively through On Demand; IFC Productions, a feature film production company; and IFC Center, a state-of-the-art cinema in the heart of NYC’s Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, an advertising sales company; Rainbow Network Communications, a full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media’s NYC studios and post-production facilities.