New Network Marketing Initiative,
Promoting Debut of Emmy Award-Winning Series "Breaking Bad,"
Parodies Controversial Outerwear Ad
Third Season of Emmy-Award Winning Series Debuts Sunday, March 21
New York, NY – January 26, 2010 – A different sort of "White House" resident will be getting some play in Times Square this month, even though a controversial outerwear advertisement in which a certain Leader of the Free World was featured is due to be taken down. Its replacement – a new and edgy ad from AMC – features Walt White, the chemistry teacher turned drug kingpin from the network’s Emmy Award-winning series "Breaking Bad," the third season of which premieres on Sunday, March 21 at 10pm.
Decked out in black jacket against the backdrop of the Great Wall of China, series star Bryan Cranston dresses things up with the latest in gas mask headgear, the most critical accoutrement in the drug-making biz. The tag line on AMC’s version, "Getting Away With It Since 2008," references the first season the series debuted.
"’Breaking Bad’s’ Walt White may begin life as Mr. Chips but he is quickly morphing into Scarface." says Charlie Collier, President of AMC. "This billboard presented an irresistible opportunity to bring attention to our award winning series and Walt’s "White House" in conjunction with the series premiere on March 21st."
About "Breaking Bad"
Created by acclaimed writer/producer/director Vince Gilligan ("The X-Files"), "Breaking Bad" follows Walter White (Bryan Cranston), a milquetoast high school chemistry teacher who discovers he is dying of lung cancer. Desperate to secure his family’s financial future, Walt teams up with a former student, Jesse Pinkman (Aaron Paul), to turn a used RV into a mobile drug lab. Filmed on location in Albuquerque, NM, "Breaking Bad" stars back-to-back Emmy Award winner Bryan Cranston, Emmy nominated Aaron Paul, Anna Gunn, Dean Norris, Betsy Brandt and RJ Mitte. "Breaking Bad" is produced by Sony Pictures Television is association with AMC.
About AMC
AMC reigns as the only basic cable network to win back-to-back Primetime Emmy® Awards for Outstanding Drama Series and the first drama ever to win three consecutive Golden Globe® Awards for Best Television Series. The network boasts a comprehensive library of the most entertaining movies of all time. Whether commemorating favorite films from every genre and decade or creating acclaimed original productions, the AMC experience is an uncompromising celebration of great stories. AMC’s original stories include the Emmy® Award-winning dramas Mad Men and Breaking Bad, the miniseries The Prisoner and insightful non-scripted programming such as AMC News. AMC further demonstrates its commitment to the art of storytelling with curated movie franchises like AMC Hollywood Icon and AMC Complete Collection. Available in more than 95 million homes (Source: Nielsen Media Research), AMC is a subsidiary of Rainbow Media Holdings LLC, which includes sister networks IFC, Sundance Channel, WE tv and Wedding Central. AMC is available across all platforms including on-air, online, on demand and mobile. AMC: Story Matters HereSM.