NEW YORK, NY, March 2, 2011 – Allison Clarke has been promoted to Senior Vice President of National Advertising Sales, Eastern Region, from VP, for WE tv and Wedding Central. She is based in the networks’ NYC office and reports to Scott Collins, EVP of National Advertising Sales for AMC, WE tv and Wedding Central.
"Allison is a world class ad sales executive and we’re excited to honor her with this well-deserved promotion," said Collins. "She has done an incredible job of leading the New York sales group at these two women’s networks, helping to drive revenue growth and sign new clients across a multitude of categories. I’m confident she’ll continue to excel in her new position."
In her new role, Clarke is responsible for all day-to-day operations of national ad sales for the eastern region for WE tv and Wedding Central, including the development and implementation of overall sales strategies for the networks and working with senior management to create an annual Upfront sales presentation. Clarke also oversees sales revenue goals and manages the networks’ New York sales team to maximize existing client relationships and attract new advertisers. She has been instrumental in selling through high-impact sponsorship packages that include in-show product integrations, digital extensions, VOD, and customized client short-form content creation.
During her tenure at WE tv, Clarke has been instrumental in helping drive revenue growth +70% over the last three years.
Prior to joining WE tv in 2008 as VP of national ad sales, Clarke held numerous positions at NBC Universal, most recently as advertising sales director for Bravo Media. Prior to that she worked at MTV Networks.
Clarke has a bachelor’s degree in management from Long Island University, C.W. Post. She is a member of WICT and AWNY.
About WE tv
WE tv (www.wetv.com) is the women’s network devoted to the wild ride of relationships during life’s defining moments. The original series, including Downsized, Joan & Melissa: Joan Knows Best? and hit wedding shows – Bridezillas and My Fair Wedding with David Tutera, among others – underscore the network’s brand position and tagline, Life As WE Know It, which signifies the connection that women share based on similar life experiences. Whether it’s the thrill of getting married, the drama of family chaos or the excitement of a second chance, the stories on WE tv allow women to see themselves, someone they know or someone they’d love to know. Owned and operated by Rainbow Media Holdings LLC, WE tv is available in over 76 million homes and is available in HD and on demand.
About Wedding Central
Wedding Central (www.WeddingCentral.com) is the first and only 24/7 destination where women, who are fascinated by all things wedding related, can go to get engaged in and entertained by the aspiration and drama of weddings. The network features programming that focuses on dating, relationships and weddings, including series such as Rich Bride, Poor Bride, Bride vs. Bride, and the popular hit series, Bridezillas; and specials Wedding Cake Masters, Amazing Wedding Gowns and The Wedding Planners. Wedding Central is owned and operated by Rainbow Media Holdings LLC and is available on Cablevision’s iO digital cable service, Mediacom’s digital basic tier and Time Warner Cable’s East Region digital basic tier.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Films, IFC In Theaters, IFC Midnight and IFC Productions). Additional information about Rainbow Media’s multiplatform brands is available at www.rainbow-media.com.