Company Promotes Industry Veteran Behind IFC’s “Always On. Slightly Off” Rebrand and Network’s Push into Original Scripted Comedies
New York, NY – April 30, 2012 – AMC Networks announced today it is promoting Jennifer Caserta to the role of IFC president and general manager, effective immediately. She was previously executive vice president and general manager. She is based in the company’s headquarters in New York City and reports to AMC Networks’ Chief Operating Officer, Ed Carroll.
The promotion comes on the heels of the success of IFC’s hit show Portlandia, which recently won a Peabody Award and delivered 13.5 million total viewers in its second season, up +150% over season one*.
Carroll stated: “Jen has been a tremendous asset to the network, leading IFC’s successful rebrand and its transition last year to an ad supported model, and implementing an original programming strategy that’s resonating with viewers. IFC’s distinct brand and focus on original, off-kilter comedies has positioned it extremely well among viewers, advertisers and affiliates. Jen is a terrific leader and a savvy executive and I’m very pleased to recognize her many accomplishments with this well-deserved promotion.”
As President, Caserta will continue to oversee all aspects of the network in an effort to drive viewership and grow revenue, including original programming, acquisitions, scheduling, marketing, digital media and new business opportunities.
Over the past year, Caserta was named a “Who’s Next” leader by Fast Company, a “Person of the Moment,” by Ad Week, and was the recipient of the NCTA’s 2011 Vanguard Award for Young Leadership. In 2010 she was named a “Wonder Woman” by Multichannel News and WICT.
Caserta was named executive vice president and general manager of IFC in 2008. During her tenure, she spearheaded IFC’s 2010 rebrand embodied by the tagline “Always On. Slightly Off.” to reflect the evolution of the network’s original programming strategy; she implemented the network’s transition from a sponsorship model to an ad-supported network; and she greenlit original comedies The Increasingly Poor Decisions of Todd Margaret, Onion News Network, and the docu-comedy, Whisker Wars, as well as the upcoming original series Comedy Bang! Bang! and Bunk, premiering June 8.
In 2009, Caserta served as executive producer on the docu-series Monty Python: Almost the Truth (The Lawyer’s Cut), which secured IFC and the legendary comedy troupe an Emmy® nomination for Outstanding Nonfiction Series.
Prior to her role as General Manager, Caserta was IFC’s executive vice president of marketing, communications, scheduling and alternative programming. In this role, she directed some of IFC’s most innovative, multiplatform marketing and programming initiatives, including campaigns to support the original series The Whitest Kids U’ Know and Z Rock, and closely aligned IFC with the South by Southwest festival. Caserta joined IFC in 2004 as vice president of marketing and was quickly promoted to senior vice president. She has also held positions at fuse, Court TV, Oxygen Media and Food Network.
Caserta earned her Bachelor of Arts degree from Hunter College. She is a member of CTAM, WICT and PROMAX, and an alumna of CTAM’s executive management program, CTAM U, at Harvard Business School.
*Source: Nielsen Media Research, L+3. IFC Portlandia Season 1 (All premieres and encores 1/21/11-2/27/11), Season 2 (All premieres and encores 1/5/12-3/9/12). Combined P2+ delivery.
About AMC Networks Inc.
Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. (Nasdaq: AMCX) owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, Sundance Channel, WE tv, and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates AMC/Sundance Channel Global, an international programming business, and AMC Networks Broadcasting & Technology, a full-service network programming origination and distribution company.