LED BY HIT SERIES “THE WALKING DEAD” AND “BETTER CALL SAUL,” AMC RANKS IN THE TOP 5 ACROSS SEVERAL KEY DEMOS FOR THE MONTH
NEW YORK, NY – March 6, 2015 – Thanks to strong performances by “The Walking Dead,” “Better Call Saul” and “Talking Dead,” AMC was the #1 cable network in primetime in several key demos – adults 18-49, adults 18-34, men 18-49 and men 18-34 – in February 2015, based on Nielsen live/same day ratings.
For the first time ever, AMC ranked #1 in these three demos (A18-49, M18-49 and M18-34) for a February. This marks the third consecutive February that AMC is #1 among A18-34.
AMC also ranked in the top 5 across several key demos in February 2015:
AMC: Rankings Among Ad-Supported Cable Networks in Primetime (Feb. 2015)*
- P2+ #5
- Men 2+ #5
- Adults 25-54 #2
- Men 25-54 #2
- Adults 18-49 #1
- Men 18-49 #1
- Adults 18-34 #1
- Men 18-34 #1
AMC was the #1 most social cable network on Twitter in February, delivering 1.8 million tweets and over a half a million unique authors. The network’s new series and returning hits also generated significant buzz across social and digital media throughout the month, ranking among the most digitally engaging programs on television. “The Walking Dead” garnered 19.8 million engagements across Facebook, Instagram, Tumblr, Wikipedia and Google+ – more than any other non-sports program. “The Walking Dead” was also the #1 scripted series on Twitter throughout February, generating more than 7.7 million tweets and occupying seven spots on the Nielsen Social Guide top 10 episodes for the month. “Better Call Saul” also drew interest online following its premiere in early February, with the show’s Wikipedia page garnering more page views than any other television program throughout the month. **
AMC’s “The Walking Dead” stands as the #1 show on all of television among adults 18-49 for going on three years. The series returned for the second half of its fifth season on February 8th and has continued to grow year over year.
Newest hit series “Better Call Saul” debuted on February 8th as the biggest series premiere in cable history among adults 18-49 based on Nielsen live/same day ratings. The show is also the #1 series premiere in cable history among adults 18-49 and adults 25-54 in live+3 ratings.
In addition, “Talking Dead,” the live aftershow that airs following each new episode of “The Walking Dead” and television’s #1 talk show franchise, delivered its highest rated episode of the second half of its fourth season last Sunday across all key demos, drawing 3.7 million adults 18-49 and 3.6 million adults 25-54. “Comic Book Men” continues to deliver solid numbers in its midnight timeslot, with last Sunday’s episode attracting 725,000 adults 18-49 and 676,000 adults 25-54.
For the current television season, AMC is home to 3 of the top 5 cable series (live+3) among adults 18-49 with “The Walking Dead” at #1, “Better Call Saul” at #3 and “Talking Dead” at #5.
*Source: Nielsen Media Research, L+SD. February 2015 (01/26 – 02/22), standard prime, strict daypart.
**Sources: Twitter data provide by Nielsen Social Guide; Time Period: Feb 2015; Social rank based on cable, primetime, no sport events included; Ranking based on unique authors at the program level. Add’l social media data provided by ListenFirst Media.
About AMC
Whether commemorating favorite films from every genre and decade, or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row with “Mad Men,” and six of the last seven with current back-to-back honoree, “Breaking Bad.” The network boasts the most-watched drama series in basic cable history and the number one show on television among adults 18-49 for the last two years with “The Walking Dead.” AMC’s original drama series include “Mad Men,” “The Walking Dead,” “Better Call Saul,” “Hell on Wheels,” “TURN: Washington’s Spies,” “Halt and Catch Fire,” and the forthcoming “Humans,” “The Making of The Mob: New York,” “Into the Badlands” and “The Night Manager.” AMC also explores authentic worlds and discussion with original shows like “Talking Dead” and “Comic Book Men.” AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, SundanceTV, BBC America and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.