—Viewing from AMC’s Digital Platforms Will Be Integrated with Rentrak’s Measurement—
PORTLAND, OR (SEPTEMBER 24, 2015) – Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a partnership with AMC Networks to develop cross-platform analyses of program viewing by integrating viewing behavior from Rentrak’s massive and passive television and VOD information with census-level video viewing collected from AMC’s digital platforms.
The combination of Rentrak information and AMC digital viewing will uncover how audiences use the mix of platforms by demographics, advanced demographics and custom segmentations. These insights will ultimately help AMC better service their advertisers.
Rentrak will now be able to establish a reach model based on the direct-attribution, in a privacy-compliant way, between the household digital viewing, DVR, TV and VOD sources, which will allow reporting that highlights the incremental program reach from additional programs.
“With this impressive TV viewing dataset, we will be able to garner valuable and credible insights into how, where and when our viewers are engaging with AMC programming,” said Tom Ziangas, Senior Vice President, Research & Insights, AMC Networks. “We’re looking forward to working with Rentrak and further helping our advertising partners reach audiences.”
“We look forward to our partnership with AMC Networks,” said Rentrak’s President of National Television, Chris Wilson. “The combination of Rentrak and AMC viewing information will provide the industry with a full scope of how audiences use different platforms.”
Rentrak’s television ratings service is the only fully integrated system of detailed satellite, telco and nationwide cable television viewing information from approximately 36 million TVs and Video on Demand from more than 120 million TVs, including granular information for television stations in all 210 markets projected across the United States.
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries’ premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
About AMC Networks
Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. (NASDAQ: AMCX) owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, SundanceTV, WE tv, and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates BBC America through a joint venture with BBC Worldwide. In addition, the company operates AMC Networks International, its global division. More information is available at www.www.amcnetworks.com.
About AMC
Whether commemorating favorite films from every genre and decade, or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row with “Mad Men,” and six of the last eight with back-to-back honoree “Breaking Bad.” The network boasts the most-watched drama series in basic cable history and the number one show on television among adults 18-49 for the last three years with “The Walking Dead.” AMC’s current original drama series include “The Walking Dead,” “Better Call Saul,” “Hell on Wheels,” “TURN: Washington’s Spies,” “Halt and Catch Fire,” “HUMANS,” and the forthcoming “Fear the Walking Dead,” “Into the Badlands” and “The Night Manager.” AMC also explores authentic worlds and discussion with original shows like “Talking Dead,” “The Making of The Mob: New York” and “Comic Book Men.” AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, SundanceTV, BBC America and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.
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