JERICHO, NEW YORK, September 9, 2003 – AMC and the School of Visual Arts (SVA) have teamed to create "TVs for Movie People," a free public art exhibit inspired by the passion that "movie people" feel for their favorite films, which is the crux of AMC's brand position. The exhibit, sponsored by AMC and created by artists from the School of Visual Arts, is on display from Friday, September 15th to Friday, October 10th at Grand Central Terminal's Vanderbilt Hall in midtown Manhattan, 42nd street at Park avenue. The exhibit is open daily from 8 am to 10 pm.
Conceived by the marketing department at AMC and created by SVA 3-D Design instructor Kevin O'Callaghan, the exhibit features over 50 pieces that demonstrate the universal appeal of great movie moments. "TVs for Movie People" celebrates the impact of movies on pop culture and the passion the artists feel for their personal favorites.
"'TVs for Movie People' is AMC's first effort to extend the brand off-channel and into an environment where 'movie people' can connect with the films they love in a real, tangible way," said Catherine Moran, AMC's Vice President of Consumer Marketing. "Whether it's happy, mad, sad or even terrified, movies stir feelings in all of us. We designed this exhibit to tap into that shared passion."
The exhibit consists of over 50 television sets that were transformed into evocative works of art that represent their creators' favorite movie scenes. The exhibit also features special graphic panels that illustrate the influence movies have had on pop culture.
The students who created the artworks are enrolled in the 3-D design program at SVA, instructed by Kevin O'Callaghan. O'Callaghan has earned national recognition for his traveling exhibitions and students eagerly sign up for his 3-D design program. The program is within the Advertising and Graphic Design Department led by art director and graphic designer, Richard Wilde. AMC received over 2,000 sketches of television designs from the students. Selections were made based on creativity; universal appeal of the movie; and a technically achievable design.
"The 'TVs for Movie People' exhibit represents a new way of marketing for AMC, added Moran. "In today's segmented marketplace, untraditional marketing methods are a vital tool for growing your audience and expanding your brand."
School of Visual Arts (SVA) in New York City is an established leader and innovator in the education of artists. From its inception in 1947, the College has instituted numerous educational innovations, including the selection of professionals working in the arts and art-related fields as instructors. SVA provides an environment that nurtures creativity, inventiveness and experimentation, enabling students to develop a strong sense of identity and a clear direction of purpose.
AMC is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 84,000,000 homes, offers a comprehensive library of popular movies and an increasingly visible, critically- acclaimed, slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. Over the past three years AMC has garnered many of the industry's highest honors, including eight Emmy awards. AMC is "TV for movie people."
A leader in sports, news and entertainment programming, Rainbow Media Holdings, Inc. is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow owns and manages national networks: AMC, IFC (The Independent Film Channel), WE: Women's Entertainment and Fuse, as well as Mag Rack, a collection of on-demand video magazines. Rainbow's other businesses include its regional programming services — MetroChannels, News 12 Networks and Rainbow Sports Networks — as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow is a 50 percent partner in Fox Sports Net.