New York, NY, March 1, 2007 – AMC announced today that the network is continuing its ratings success with February 2007 primetime performance ranking as its strongest February performance ever. The network garnered double digit growth of key demos in the primetime daypart, with Adult 25-54 performance up 34% and Adult 18-49 performance up 27% compared to Feb 2006. 2006 was AMC's best performing year ever in primetime household deliveries.
Ratings highlights are bulleted below:
- AMC continued prime success showing solid double digit increases in households and key demos from the prior year. Adult 25-54 performance is up 34% and Adult 18-49 performance is up 27% compared to Feb 2006, ranking the month as the nets strongest Feb performance ever.
- One of the biggest cable networks and still growing. Ranked among the top rated networks on key adult demos, AMC also ranks #3 in growth of Adults 25-54 (+34%) as well as in growth of Adults 18-49 (+27%) for Feb 07 vs. Feb 06.
- For the month of February 2007, AMC was a Top 15 network on HH Rtg (.93) and at the same time ranked #3 on growth (+24%) in HH Rtg among other Top 15 networks.
Source: Nielsen Media Research, February 2007 (1/29/07-2/25/07) compared to February 2006 (1/30/06-2/26/06). M-Su 8-11p. Rank among all networks based on primetime coverage area ratings for Feb 2007.