Record Demo Growth and Delivery Pushed AMC into Top Five Network Status
NEW YORK, NY, November 7, 2008 – For its 12th annual Halloween movie marathon, AMC re-branded Monsterfest to AMC FEARFEST and showcased a broad selection of films from the thriller and horror genre, from October 24 – 31. This rebrand, along with new premiere titles including Constantine, Panic Room and Return to the House on Haunted Hill, contributed to the network achieving its strongest Halloween programming stunt, among total viewers (780K) in its history. The network ranked 5th in delivery of Men 25-54 for the week (10/24-10/31) and achieved top ten status in other key demos compared to all other basic cable nets during the same measurement period.
"AMC has always been an important destination for fans of this genre, and by re-branding, we were able to bring our audience an even broader range of films from our extensive movie library," said Tom Halleen, SVP of programming and scheduling. "The unique way we package and stunt our movies continues to resonate strongly with viewers, and we’re excited that our strategy paid off with our highest ratings ever for this programming event."
Highlights include:
- AMC FEARFEST’ 08 ranked as the strongest year ever in Adult 25-54 performance, delivering 704k A25-54 viewers
- AMC FEARFEST’ 08 attracted the most Adults 18-49 (429K) and Men 25-54 (221k)
- AMC’s FEARFEST ’08 ranked AMC as a top 10 network Adults 18-49 compared to all other basic cable nets during the same measurement period (10/24-10/31/08) in primetime (M-Su 8-11p)
- HH ratings were up +39% from 2007 (.5 HH RTG). Among AMC’s core A25-54 demo, AMC FEARFEST ’08 exceeded 2007’s Monsterfest performance by +50% and 2006 numbers by +30%.
- Looking strictly at the telecasts airing in prime (M-Su 8p-11p), AMC FEARFEST ’08 earned a 1.0 HH rating which is up +30% from Monsterfest ’07. The stunt drew 704k A25-54 viewers and more than 1.2 million total viewers, an increase of +39%/+31% from year ago.
Source: Nielsen Media Research, live data. All telecasts airing during 2008 Fearfest compared to previous years. All net comparison based on 10/24-10/31/08 M-Su 8-11p & M-Su 6a-6a daypart averages of all networks broadcasting more than 51% of the daypart
About AMC
AMC is a multi-platform network that celebrates classic movies and high-quality scripted series. Among the elite services available in over 94 million homes (Source: Nielsen Media Research), AMC defines what it means to be a classic movie network today, creating a distinctive viewing experience that celebrates all that is enduringly cool, personal and powerfully relevant about movies. AMC’s comprehensive library of popular movies strike a meaningful chord with its audience, and its critically-acclaimed slate of originals all have a cinematic quality that allow them to complement and be complemented by some of the best movies of all time. AMC is a subsidiary of Rainbow Media Holdings LLC, which includes sister networks IFC, WE tv and Sundance Channel. AMC is THE FUTURE OF CLASSIC.
Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Sundance Channel and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading distribution company for independent film; IFC Productions, a feature film production company that provides financing for select independent film projects; and IFC Center, a three screen, state-of-the-art cinema in the heart of New York’s Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company; Rainbow Network Communications, its full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media’s NYC studios and post-production facilities.