NEW YORK – July 25, 2022 – AMC Networks Content Room and Canva, the global visual communications platform, announced today a new multifaceted partnership focused around the ever-expanding The Walking Dead Universe. The collaboration will bring together one of television’s most loyal and passionate fanbases and the creative power of Canva to drive fan engagement with visual, sharable content across social media platforms.
The collaboration, “Designing Dead,” kicks off with a TWD x Canva Collection of limited-edition filters, frames and graphics that tap into the unique style of The Walking Dead Universe. The Collection was announced via socials yesterday by Talking Dead host Chris Hardwick (https://www.instagram.com/p/CgZqOwOltqz/).
For TWD x Canva Collection images: Canva.me/twd
Later this summer, as part of this partnership, AMC Networks’ Content Room and Canva will launch a TWD x Canva Designing Dead Fan Art Contest, which kicks off timed to the August 14 premiere of TWDU’s new episodic anthology series Tales of the Walking Dead. The contest will allow fans to use the TWD x Canva Collection items to build their own fan art masterpieces for a chance to win a trip to the recently announced The Walking Dead Finale Event in Los Angeles this November, at which the winning fan artwork will be showcased.
For details on TWD x Canva Designing Dead Fan Art Contest: DesigningDeadwithCanva.com
Said Mike DiGiacomo, SVP of AMC Networks’ Content Room: “At Content Room, our goal is to build stories from the ground up with our advertising partners – with the promise to deliver to our fans a unique, curated experience they could not find anywhere else. Now when it comes to fandom, it’s hard to find a more passionate one than that of The Walking Dead. So when Canva joined Content Room to create a one of a kind graphics collection and a fan art contest to celebrate the final season of this epic franchise, we could not have been more excited. Thank you Canva for giving back to our dedicated fans in such a meaningful way.”
“Canva’s mission from the very start has been to empower the world to design and help everyone unlock their creativity. That creativity goes next level when combined with the passion of fans. We’re thrilled to partner with AMC Networks and inspire their fans to tap into the show’s iconic style and create their own The Walking Dead-themed social templates and posters to celebrate the series finale,” said Jonathan Harley, Head of Strategic Partnerships, Canva.
About AMC Networks Inc.
AMC Networks (Nasdaq: AMCX) is a global entertainment company known for its popular and critically-acclaimed content. Its brands include targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK, and the newest addition to its targeted streaming portfolio, the anime-focused HIDIVE streaming service, in addition to AMC, BBC AMERICA (operated through a joint venture with BBC Studios), IFC, SundanceTV, WE tv and IFC Films. AMC Studios, the Company’s in-house studio, production and distribution operation, is behind some of the biggest titles and brands known to a global audience, including The Walking Dead, the Anne Rice catalog and the Agatha Christie library. The Company also operates AMC Networks International, its international programming business, and 25/7 Media, its production services business.
About Content Room
Content Room is AMC Networks’ award-winning branded entertainment studio that collaborates with advertising partners to build brand stories and create bespoke experiences across an expanding range of digital, social, and linear platforms. Content Room enables brands to fully tap into the company’s premium programming, distinct IP, deep talent roster and filmmaking roots through an array of creative partnership opportunities— from premium branded content and integrations— to franchise and gaming extensions.
Content Room is also home to the award-winning digital content studio which produces dozens of original series annually, which expands popular AMC Networks scripted programming for both fans and advertising partners by leveraging the built-in massive series and talent fandoms.
About Canva
Launched in 2013, Canva is a free online visual communications and collaboration platform with a mission to empower everyone in the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, social media graphics, posters, apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips, anyone can take an idea and create something beautiful. Canva is available on desktop, web, iOS, and Android. Please visit www.canva.com.