New Offering will Allow Advertising Partners to Reach Viewers on Company’s Flagship Streaming Product and Create a Comprehensive Ad-Supported Content Ecosystem Across Linear, Streaming and Digital/CTV
NEW YORK, NY, April 17, 2022 – AMC Networks today announced that it is planning to launch an ad-supported version of its AMC+ streaming service later this year. The move will offer additional flexibility to subscribers and allow the company’s advertising partners to reach viewers on its flagship streaming product and across a comprehensive ad-supported content ecosystem that spans linear TV networks, streaming and digital/CTV platforms.
The AMC+ premium streaming bundle includes access to the Shudder, IFC Films Unlimited and Sundance Now targeted streaming services, and the addition of this ad-supported version will allow advertising partners to go far beyond reaching viewers by buying spots on linear episodes or series. Through ad-supported AMC+, advertisers can orchestrate comprehensive and high-impact placements across series, genres and franchises that have never been possible before.
“This is a big moment for AMC Networks and for our advertising partners, because it not only creates a fully-ad supported distribution ecosystem, it also allows advertisers to buy our shows, genres and franchises in a much more comprehensive and impactful way,” said Kim Kelleher, chief commercial officer of AMC Networks. “With our new series content, library titles and other targeted streaming platforms that are all bundled into AMC+, partners can move beyond individual shows and even series and choose to ‘own’ whole genres and franchises, and drive messaging to target audiences no matter what they are watching or where. We’ve never been able to offer this level of sweeping yet highly focused reach before in such an effective and comprehensive way.”
Targeted streaming services Shudder, IFC Films Unlimited and Sundance Now that are accessed through the AMC+ bundle (as opposed to being purchased individually) will also be included in the ad-supported tier, which will extend buying reach across those services focused on horror, the best in independent film and international drama.
About AMC+
AMC+ is the premium streaming bundle from AMC Networks featuring an extensive lineup of popular and critically acclaimed original programming from AMC, BBC America, IFC, and SundanceTV and full access to targeted streaming services Shudder, Sundance Now and IFC Films Unlimited, which feature content such as A Discovery of Witches, Creepshow, and Boyhood. The service features a continually refreshed library of commercial-free content, with iconic series from the AMC Networks portfolio including Mad Men, Halt & Catch Fire, Hell on Wheels, Turn: Washington’s Spies, Rectify, Portlandia, and series from The Walking Dead Universe, among many others. The service also offers a growing slate of original and exclusive series including Gangs of London, This is Going to Hurt, Dark Winds, and the first two series in a new Anne Rice universe, Anne Rice’s Interview with the Vampire and Anne Rice’s Mayfair Witches. With new movies released every Friday, AMC+ is the newest destination for exclusive film premieres direct from theaters all year long. AMC+ is available in Canada, Australia, New Zealand, India, South Korea, and Spain and is available in the U.S. through AMCPlus.com, the AMC+ app, and a number of digital and cable partners.
About AMC Networks
AMC Networks (Nasdaq: AMCX) is a global entertainment company known for its popular and critically acclaimed content. Its brands include targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and the anime-focused HIDIVE streaming service, in addition to AMC, BBC AMERICA (operated through a joint venture with BBC Studios), IFC, SundanceTV, WE tv, IFC Films and RLJE Films. AMC Studios, the Company’s in-house studio, production and distribution operation, is behind some of the biggest titles and brands known to a global audience, including The Walking Dead, the Anne Rice catalog and the Agatha Christie library. The Company also operates AMC Networks International, its international programming business, and 25/7 Media, its production services business.
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