BOSTON, MA, July 16, 2000 – To celebrate the launch of BACKSTORY, AMC’s new documentary series, the network has secured 25,000 movie tickets, valued at over $250,000, to offer to cable affiliates across the country. Premiering on August 12 at 5:30 PM (ET) BACKSTORY takes a provocative and in-depth look at the making of a classic movie, providing viewers with great movies. And the stories behind them.
In order to participate in AMC’s “Backstory” promotion, cable operators must agree to air 250 cross-channel spots between August 21 and September 3. In turn, AMC will provide each system with 100 free tickets to a local theater that can be used for system employees, local charities, schools or community events. To date, over 220 cable systems have signed up for the promotion.
“Backstory” will be supported with a multi-million dollar national advertising promotion and publicity campaign that includes television, radio and print advertising.
“BACKSTORY expands AMC’s singular ability to offer viewers an original, smarter perspective about the movies they love,” said Kim Martin, Executive Vice President, Sales and Affiliate Marketing. “And at the same time, we can partner with our cable affiliates in a promotion that gives their customers a chance to see the movies that will become the classics of tomorrow.”
Each half-hour episode of BACKSTORY focuses on a classic Hollywood movie. Stars, directors, producers and other Hollywood players offer their inside stories about the events that most affected each movie, its success and its stars. The first episode premieres with an inside look at the 1967 Academy Award