CHICAGO, IL, JUNE 9, 2003 — Cox Communications and Comcast are the first two MSOs to sign up for AMC’s annual programming and affiliate marketing event, MonsterFest, it was announced today by Kim Martin, Executive Vice President, Distribution and Affiliate Marketing, AMC Networks. This is Cox’s first national level participation in MonsterFest. This is Comcast’s fourth annual commitment to the Halloween event. The two MSOs combined account for nearly 30 million subscribers.
For national MSO commitments, AMC offers participants exclusive co-branded opportunities, including sweepstakes and prizing, marketing materials, retail partnerships, in-market advertising and customized online collateral, including games, screensavers, splash pages and banner ads. The multi-level promotion also helps MSOs deliver a customized high-speed sales message to consumers.
“Over the past seven years, MonsterFest has proven to be a hugely successful programming and marketing tent pole event for AMC and its affiliates,” said Kim Martin. “This year’s promotion will build on the success of the `TV for Movie People’ campaign while supporting the marketing goals of participating affiliates.”
AMC is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 84,000,000 homes, offers a comprehensive library of popular movies and an increasingly visible, critically- acclaimed, slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has more than doubled its original programming over the past 3 years and garnered many of the industry’s highest honors, including seven Emmy awards. AMC is “TV for movie people.”
A leader in sports, news and entertainment programming, Rainbow Media Holdings, Inc. is a subsidiary of Cablevision Systems Corporation. Rainbow owns and manages AMC, WE: WOMEN’S ENTERTAINMENT, IFC (The Independent Film Channel), Fuse, Mag Rack, Rainbow Sports Networks, News 12 Networks, and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow is a 50 percent partner in Fox Sports Net and has a strategic partnership with MGM, which owns a 20 percent stake in three of Rainbow’s national networks: AMC, WE: WOMEN’S ENTERTAINMENT, and IFC.