News You Can Use From Rainbow Media
ATLANTA, GA, April 11, 2006– At today's NCTA, Rainbow Media announced several programming and brand initiatives that demonstrate its ongoing leadership in innovation, service and entertainment. Across its linear, VOD and HD services, Rainbow continues to add value to operators' breadth of product offerings and bundle packages, while providing a strong and diverse library of original and popular content to consumers.
Along with showcasing its popular brands, Rainbow Media's National Show booth #1937 will highlight specific initiatives such as the latest in HD programming from VOOM HD, innovative original programming with robust VOD and broadband applications from AMC, WE, IFC, fuse, Mag Rack, sportskool and our newest on-demand service – IFC In Theaters.
The following announcements are part of Rainbow's 2006 National Show for Tuesday, April 11:
DAY THREE NATIONAL SHOW NEWS:
National Show Announcement From AMC:
100th EPISODE OF SUNDAY MORNING SHOOTOUT TO AIR IN APRIL
AMC announced today that the network's hit Hollywood talk show Sunday Morning ShootOutwill air its 100th episode on April 30 at 11 am ET/PT. Sunday Morning ShootOut is a standout original production for AMC and is now in its sixth season. Hosted by entertainment industry veterans, Peter Guber and Peter Bart, the weekly series continues to attract Hollywood's hottest actors, directors and producers who join the hosts to debate all sides of the week's biggest stories in the world of movies and entertainment. The experts provide informed and spirited perspectives on the winners and losers at the box-office, the rising and falling fortunes of the stars and studios themselves and the emerging trends that are forever reshaping the business of entertainment. Sunday Morning ShootOut is produced by Scott Sternberg Productions.
National Show Announcement from fuse:
FUSE PARTNERS WITH BANDALONG ENTERTAINMENT
Cutting-edge music network fuse recently inked a strategic marketing deal with one of the leaders in interactive media- Bandalong Entertainment. Bandalong's newly unveiled instant messaging service, imstar*TM, will provide fuse's tech-savvy viewers with avatar (3D) images and characters for use while chatting, while being fully compatible with AOL's hugely popular AIM® service. This revolutionary instant messaging program will allow fuse's viewers to access branded elements, proprietary games, interface options, community tools and specifically created entertainment content for the teen set.
National Show Announcement from IFC:
NEW VIEWER DATA RELEASED
IFC, the first and largest network dedicated to independent film, announced today new research showing the network to have among the most technologically savvy customers within the industry, providing further value to its cable partners. Based on the latest Simmons Study*, key findings showed that IFC was ranked as a top 10 cable network for people who: are the first of their friends to have new electronic equipment; love to buy new gadgets and appliances; and are asked advice by friends about buying electronic equipment. In addition, IFC viewers are 54% more likely than the average U.S. adult to own a DVR; 20% more likely to keep up with developments in technology; and 78% more likely to consider using VOD.
*Simmons: Fall 2005, Adult Full year – Jan'05-Sep'05 POP. Base Adults 18+. Based on National Indices.
DAY THREE NATIONAL SHOW PANEL PRESENCE:
GREG MOYER PANELIST AT State of Play: Topline Views of the Overall Video Game Marketplace
General Manager of VOOM HD Networks, Greg Moyer, will be a featured panelist at State of Play: Topline Views on the Overall Video Game Marketplace on Tuesday, April 11 from 8:00 am to 9:15 am in Room B406. This panel of experts will discuss statistics and strategies behind the $7.3 billion video game marketplace, from content development to consumer and every segment in between. Moyer will speak about the recently launched VOOM HD Network channel, Gameplay HD, the first high-definition channel solely dedicated to the world of video gaming.
TODD GREEN MODERATOR AT Local Motion: The Rising Role of Spot Cable Advertising
Senior Vice President of Affiliate Marketing and Local Ad Sales, Todd Green, will be a featured panelist at Local Motion: The Rising Role of Spot Cable Advertising on Tuesday, April 11 from 8:00 am to 9:15 am in Room B405. Green will moderate a panel of cable industry advertising experts as they discuss spot cable advertising and its increasingly significant share of MSO revenue, projected to be a $6 billion business in three years. The panel will also offer a fresh take on what works, what's important and what's around the bend in cable's new advertising era.
About Rainbow Media Holdings LLC
A leader in the entertainment industry, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation. Rainbow creates and manages some of the country's most compelling and dynamic programming with linear networks including national networks – AMC, fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; its regional programming service – Rainbow Sports Networks; on-demand networks including Mag Rack and sportskool; and the largest suite of high definition channels available anywhere – the VOOM HD Networks. Rainbow's other businesses include its film distribution, production and exhibition division – IFC Entertainment; in addition to its advertising sales division – Rainbow Advertising Sales Corporation – and its full service network programming origination and distribution company – Rainbow Network Communications.