FSN Bay Area Collectors’ Series Features Baseball Telecast Schedules and Giants & Athletics Players Printed on BART Tickets
Inaugural BART Ticket Advertisements Launches Monday, July 11th. Over 1.5 million FSN Bay Area/BART Tickets Available to Commuters
SAN FRANCISCO, CA — FSN Bay Area and Bay Area Rapid Transit (BART) announced today the FSN Bay Area Collectors’ Series promotion. FSN Bay Area and BART will produce baseball card themed BART tickets for the remainder of the 2005 Major League Baseball season. Starting today (Monday, July 11th) through the end of September, the FSN Bay Area Collectors’ Series will feature the network’s baseball telecast schedule and select San Francisco Giants and Oakland Athletics players printed on BART tickets. The announcement was made by Jeff Krolik, Senior Vice President and General Manager, FSN Bay Area.
For the first time in BART’s 33-year history, an advertisement will be printed on BART tickets. Over 1.5 million FSN Bay Area/BART baseball themed BART tickets will be available system-wide to commuters. Each card will list player information and FSN Bay Area’s schedule for the month in which the tickets are issued. Four different cards per month will be released, two cards featuring Giants players and two cards featuring Athletics players.
FSN Bay Area Collectors’ Series promotion begins in July with Giants Kirk Rueter and J.T. Snow and Athletics Bobby Crosby and Barry Zito. Giants Jason Schmidt and Ray Durham and Athletics Mark Kotsay and Nick Swisher will appear on the cards in August. Giants Moises Alou and Pedro Feliz and Athletics Rich Harden and Eric Chavez will end the season in September.
“FSN Bay Area is pleased to partner with BART for this unique, first-ever ticket advertisement promotion, ” said Krolik. “We’re confident that the FSN Bay Area Collectors’ Series will be a hit with BART commuters and fans.”
Note: Please see attached artwork of the FSN Bay Area/BART tickets.
About FSN Bay Area:
FSN Bay Area reaches more than 3.6 million households in Northern California and Northern Nevada. FSN Bay Area’s programming includes Oakland Athletics and San Francisco Giants baseball, Golden State Warriors basketball, San Jose Sharks hockey, San Jose Earthquakes soccer, San Jose Saber Cats football, San Jose Stealth lacrosse, The Best Damn Sports Show Period, The Sports List, FSN Across America and Beyond the Glory. FSN Bay Area is owned and managed by Rainbow Sports Networks. Visit www.fsnbayarea.com for more information.
Rainbow Sports Networks is a division of Rainbow Media Holdings LLC, a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow Sports Networks own and manage Fox Sports Net regional networks in three of the nation’s largest markets: Chicago, New England and San Francisco. FSN reaches more than 81 million households nationwide.
About BART:
The Bay Area Rapid Transit District (BART) is a 104-mile automated rapid transit system serving more than four million people in Alameda, Contra Costa and San Francisco counties, as well as northern San Mateo county. In October 2004 the American Public Transportation Association named BART “Outstanding Large Public Transportation System” in North America. This is the highest honor a transportation system can receive.