New York, NY (October 3, 2005) – Fuse, the nation's only all-music, viewer-influenced television network, announced today the appointment of Lisa Choi Owens as Vice President of Business Development. Her appointment cements fuse's commitment to expand technologically, by having her identify and develop all future partnerships for the network.
"fuse viewers are multi-tasker's, consuming and interacting with media on different platforms and devises", commented Andrea Greenberg, President, Rainbow Media Ventures. "Lisa'a appointment highlights fuse's renewed commitment to provide content beyond our linear network, and interact with our customers where and when they want us in all forms of media."
Lisa's responsibilities include securing strategic partnerships that extend the company's content to the most cutting-edge media platforms on the market today including the Web, VOD, mobile, MP3 players, portable entertainment devices, and other emerging applications that "fuse" television with all forms of interactive entertainment.
Prior to Fuse, Ms. Owens was Vice President of Strategic Marketing for Aether Systems, a wireless software company, where she was responsible for identifying, integrating and executing all corporate-wide product marketing initiatives. She was responsible for the company's largest product launch and secured nearly a dozen partnerships with technology giants including Cap Gemini Ernst & Young, Sun Microsystems, Computer Associates and RIM.
Before joining Aether, Ms. Owens was Director of Online Marketing for The Knot, a wedding media services company, where she developed and integrated all aspects of the brand and product strategy for The Knot's commerce initiatives including online marketing and advertising, web design, and technology partnerships with AOL, QVC and Nordstrom.com, among others.
Ms. Owens has also held numerous brand management and consultant positions with Kraft Foods, The Boston Consulting Group and Tommy Hilfiger.
Ms. Owens earned an MBA from Harvard Business School and a Bachelor of Arts degree in Economics from UC Berkeley.
About Fuse
Fuse is the nation's only all-music, viewer-influenced television network, featuring music videos, exclusive artist interviews, live concerts and specials – all rooted in the music experience. Fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms at the center of their communication and entertainment – TV, Web, mobile technologies and interactive gaming and by incorporating their opinions and suggestions into the network's on-air and online programming. More information about Fuse is available at www.fuse.tv.