David Schafer Named Vice President of Operations
Brian Hoffman Named Vice President of Branding and Creative Strategy
New York, NY – April 25, 2006 – fuse, the nation's only viewer-influenced, music television network, today announced two promotions at the network. Brian Hoffman was promoted to Vice President of Branding and Creative Strategy and David Schafer was promoted to Vice President of Operations. Today's announcement was made by Catherine Mullen, Executive Vice President and General Manager for fuse.
"Brian and David's promotions illustrate fuse's growth as we continue to create more of what our trend-setting viewers expect from us – content that is interactive, fun and music-centric," states Mullen. "Their combination of experience, knowledge and vision serves our young-adult viewers well as we continue to build our brand and expand our content across all media platforms."
In his new role, Hoffman is charged with providing creative leadership and ensuring that the fuse voice is consistent across all platforms. Prior to joining fuse, he was at HBO, where he worked as a writer/producer, creating series tune-ins and image spots in the creative services department. Before HBO, he was a writer/producer/director at VH1, where he was responsible for brand-image promotions and tune-in spots. Hoffman also held similar positions at USA Networks, Sci-Fi Channel and AMC. He graduated from the State University of New York at Fredonia.
Schafer is charged with the overall design, implementation and management of fuse's operations. This includes production management, media rights & licensing, post production, and fuse's studio and technical operations. Schafer first joined the network in 2004, as the Director of Production Management.
Prior to fuse, Schafer was in production management at VH1, overseeing the teams responsible for current series, specials and development. At NBC Universal, Schafer was the Broadcast Manager during the 2004 Summer Olympic Games in Athens, Greece; Bureau Manager for the 2000 Summer Olympic Games in Sydney, Australia; and most recently, Broadcast Manager of the 2006 Winter Olympic Games in Torino, Italy. Schafer draws his expertise from time spent at Sony Music Entertainment, Inc. and The Palace of Auburn Hills. He holds a Bachelor's degree in Finance and Accounting from Oakland University, Michigan.
About fuse
fuse is the nation's only viewer-influenced, music television network, featuring music videos, exclusive artist interviews, live concerts, series and specials. fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms at the center of their communication and entertainment – TV, Web, mobile technologies and interactive gaming and by incorporating their opinions and suggestions into the network's on-air and online programming. More information about fuse is available at www.fuse.tv.