Original Documentary Showcasing the Performance and Style of Land Rover Vehicles to Premiere on Saturday, September 1
New York, NY – August 22, 2007 – IFC announced today that it will create all-new customized original content as part of a groundbreaking new integrated partnership with Land Rover®. IFC will exclusively produce a half-hour documentary, Action Indies: Extraordinary Location Scouts presented by Land Rover, which will provide Land Rover with a unique opportunity to platform their brand. Premiering Saturday, September 1, the film will seamlessly integrate Land Rover vehicles into the context of the program, showcasing the vehicles' performance, versatility and style, and maximize the value of IFC's uncut and uncluttered environment. This new partnership further broadens IFC's unique business model that offers its partners, which include SKYY, Heineken, Target, and [yellow tail], among others, innovative and non-traditional avenues to effectively target and reach consumers.
"We're excited to be working with Land Rover on this groundbreaking partnership that provides them with a unique and creative opportunity to platform their brand," said Alan Klein Senior Vice President of Partnerships and Licensing. "This customized content allows us to strategically integrate Land Rover into an original film that will entertain and engage IFC viewers, and continues the network's overall strategy to generate revenue as a commercial-free network while providing value to its partners by allowing them to effectively target and reach consumers."
"Land Rover is delighted to be a part of the adventure of IFC's Action Indies: Extraordinary Location Scouts," said Finbar McFall, Vice President of Marketing, Land Rover North America. "Dynamic and innovative, the documentary aligns perfectly with Land Rover's core brand values."
Action Indies: Extraordinary Location Scouts is an intelligent, entertaining and surprising look into the adventure and reality of location scouting in filmmaking. Featuring commentary from directors, producers, cinematographers and other key players in the location process, the film profiles two location scouts working in vastly different environments – the Australian Outback and Los Angeles. Land Rover is uniquely branded throughout the half-hour film with each scout driving a Land Rover vehicle as they seek out the perfect locales for independent and Hollywood films alike. Footage will include interviews with the scouts from inside their Land Rover's while on the road, as well as shots of the vehicles as they tackle diverse terrains, specifically highlighting the Range Rover Sport's urban sophistication on the streets of Los Angeles and the Land Rover LR3's highly capable off-road performance in the Outback. In addition, shots of these Land Rover vehicles will be incorporated into the film's opening title sequence.
About Land Rover
Land Rover North America is part of Ford Motor Company's Premier Automotive Group with headquarters in Irvine, California. Land Rover established operations in the U.S. in 1986, and now imports and distributes Range Rover, Range Rover Sport, LR3 and LR2 vehicles manufactured by Land Rover in Solihull and Halewood, England. Land Rover's worldwide operations are wholly owned by Ford Motor Company, Dearborn, Michigan. For information about the Land Rover retailer nearest you, call 800-FIND-4WD or log on to www.LandRoverusa.com.
Vehicle specifications and features are subject to change. For the latest Land Rover pricing and product information, contact Land Rover North America Product Communications at (949) 341-5800. Land Rover-related press releases and electronic photos of the company's products are available on-line in the Land Rover section of Ford Motor Company's news media website (media.landrover.com).
About IFC:
The Independent Film Channel (IFC) is the first and most widely distributed network dedicated to independent film 24 hours a day, uncut, uncensored and commercial free. The network is part of IFC Companies — the only brand to operate in every area of independent film to include television, production, financing, distribution, digital, on-demand and exhibition. IFC Companies uses its unique cross-platform position to broaden the audience of independent film and to provide independent filmmakers with a strong voice. IFC Companies is a division of Rainbow Media Holdings, LLC.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company.