In conjunction with the Independent Film Channel’s (IFC) acclaimed new series, Dinner for Five hosted by Jon Favreau, the network’s flagship Web site, www.ifctv.com, has launched the Dinner for Five IFQ (Independent Film Quotient) Test.
Putting a digital spin on the cult pastime “Six Degrees of Separation,” the original interactive game gives movie fans a chance to test their indie movie knowledge in a clever, entertaining way. Each week, players must answer film trivia questions to build links between each episode’s guests and the following week’s mystery guest. The game ends when winners are rewarded with a special payoff – Sneak Preview clips from the Dinner for Five show.
IFCTV.com demonstrates the power of a high-speed connection. The site’s extensive streaming video clips are best viewed with a cable modem and feature exclusive, Dinner For Five content including sneak previews of episodes.
IFC has formed strategic partnerships with multiple MSO’s to launch IFC’s PHENOMENAL DINNER FOR FIVE digital and cable modem up-selling campaign. IFC has designed a full scale, customized, year-long affiliate marketing campaign aimed at driving affiliate revenue through increased sales of cable modems and digital tiers.
Dinner for Five airs exclusively on Mondays, 8:00PM ET/PT.