JERICHO, NEW YORK, June 17, 2002 – Isabel Miller has joined AMC as Senior Vice President of Marketing, it was announced today by Noreen O'Loughlin, Executive Vice President and General Manager, AMC.
Reporting to O'Loughlin, Isabel will direct AMC marketing efforts and establish and oversee the development of AMC's refreshed brand identity. She will lead both consumer and ad sales marketing efforts and supervise the development of integrated promotion packages to enhance network initiatives.
"As AMC moves forward with a new brand position and more contemporary programming and packaging, we are especially pleased to have someone with Isabel's extensive experience in marketing for a more commercial television environment," O'Loughlin said.
Prior to joining AMC, Miller had a succession of positions at Nickelodeon as Director, Promotions Marketing and Vice President, Nickelodeon Online. There, she set the strategic direction for marketing and promotion for various properties, including Rugrats and Blue's Clues. Miller was also Vice President of Marketing for USA Network, where she oversaw consumer marketing, media buying and ad sales promotion.
A native of Boston, MA, Miller is a resident of New York City, and is a graduate of Wesleyan University and Harvard Graduate School of Business Administration.
AMC is a premiere 24-hour movie network dedicated to the world of American film. With one of the finest, most comprehensive libraries of popular films, and a diverse blend of original series, documentaries and
interstitials, AMC offers an elegant and contemporary entertainment
destination. AMC is a fully distributed network reaching over 83,000,000 U.S. homes (as of May 2002) and ranking #16 in size among all 55 networks.
Since its launch in 1984, AMC has been dedicated to deepening the movie experience for its viewers, featuring film-loving celebrity hosts and an increasingly visible, critically acclaimed slate of original programming. AMC has more than doubled its original programming over the past 3 years and garnered many of the industry's highest honors, including seven Emmy awards.
AMC is owned and managed by Rainbow Media Holdings, Inc., a leader in news, sports and entertainment programming. A subsidiary of Cablevision Systems Corporation (NYSE:CVC) and NBC, Rainbow manages AMC, WE: Women's Entertainment, Bravo, IFC, muchmusic usa, Rainbow Sports Networks, News 12 Networks, MetroChannels and Mag Rack, as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in Fox Sports Net. AMC is one of the assets included in the Rainbow Media Group tracking stock (NYSE:RMG), a series of Cablevision common stock. MGM (NYSE:MGM) owns a 20% stake in four of Rainbow's national networks – AMC, Bravo, IFC, and WE: Women's Entertainment.