April 06, 2004 – New York — Rainbow Advertising Sales Corporation (RASCO), the advertising subsidiary of Rainbow Media Holdings LLC, today announced the appointment of its Director of Atlanta Advertising Sales, Lee M. Freedman, to lead its new office located at 3350 Riverwood Parkway.
Formed in 1984, RASCO is the cable industry’s most diverse advertising representation firm. With a staff of more than 485 sales professionals in 23 offices nationwide, RASCO manages seven divisions including: AMC/WE: Women’s Entertainment Networks Ad Sales, Cablevision Ad Sales, Fuse Ad Sales, Rainbow Direct, The New York Interconnect, News 12 Networks/Metro Traffic & Weather Ad Sales, and MSG/Fox Sports Net NY Ad Sales.
In his new role, Mr. Freedman will be responsible for establishing and overseeing the day-to-day operations of the Atlanta sales office, furthering relationships with key clients, as well developing sales strategies for AMC and WE: Women’s Entertainment.
“With the continued growth of our key demographics, we plan to expand our client base significantly in the Southeast U.S., and Lee has the talent to lead the charge,” said Arlene Manos, president, National Advertising Sales for Rainbow networks. “Lee’s appointment puts an executive who’s no stranger to the Southeast in charge of these operations, significantly supporting our efforts to extend our ad sales service to these businesses.”
Prior to joining RASCO, Mr. Freedman has served as National Account Manager, Premiere Radio Networks, responsible for selling network radio properties to national advertising clients and agencies in the Southeast. Mr. Freedman’s cable background includes ad sales positions at Fox Family Channel, ABC Family Channel, CNN, Headline News TBS and TNT Sports.
A leader in sports, news and entertainment programming, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow Media owns and manages national networks: AMC, Fuse, IFC (The Independent Film Channel) and WE: Women’s Entertainment; as well as the on-demand services: Mag Rack, sportskool, Uncensored On Demand, World Picks On Demand and World Picks Networks. Rainbow Media’s other businesses include its regional programming services — MetroChannels, News 12 Networks and Rainbow Sports Networks– in addition to the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow Media is also a 50 percent partner in Fox Sports Net.