LIFESKOOL TV Catches Dance Fever

Free On Demand Network Taps Notable Choreographer George "GEO" Hubela For All- New Series

Series to Teach Viewers the Most Memorable Dance Moves in Television and Movie History Including 'Risky Business,' 'Thriller,' 'Dirty Dancing,' 'High School Musical' and More

Viewers Will Be Encouraged to Submit Video Reenactments of Original Dance Scenes Taught In the Series to Air On LIFESKOOL

NEW YORK, NY – August 27, 2007 – LIFESKOOL TV, the free On Demand television network, announced today that it has tapped George "GEO" Hubela, among the most sought-after dancers and choreographers in the music industry, as an advisor to an all-new On Demand series sure to get viewers up off the couch, push the coffee table aside and crank up the volume on their television sets. The yet-to-be- titled series, which is scheduled to launch by year's end, will teach viewers the all-time greatest, most iconic dance moves that have defined pop culture since Elvis was first censored on the Ed Sullivan Show.

GEO, who has danced with stars such as Michael Jackson, PINK, Britney Spears, 'NSYNC, Will Smith, Jessica Simpson and more, will instruct viewers on solo and group dance routines inspired by some of the most memorable in film, TV and music videos, including: Tom Cruise's moves in Risky Business, Napolean Dynamite's 'Vote For Pedro' dance, Michael Jackson's Thriller, John Travolta's signature strut in Saturday Night Fever, High School Musical's dance along, Ben Stiller's Starsky & Hutch dance-off, the last dance of the season in Dirty Dancing and more.

LIFESKOOL's dance instruction will continue to broaden its dance selections to also include time-honored classic moves such as the 70s hustle, 80s moonwalk and more traditional dance favorites such as salsa and swing dancing.

"Dance is going through a true resurgence at the moment from music videos to movie musicals to TV reality competitions," said Dan Ronayne, EVP and GM of LIFESKOOL. "As we continue to expand our unique programming slate for LIFESKOOL, this new series will appeal to everyone-from youngsters who want to cop the dance moves of their favorite pop stars, to brides and grooms looking to bust an unforgettable move at their wedding, to anyone who has ever found themselves on a dance floor wishing they could remember John Travolta's moves in Saturday Night Fever."

To get viewers in on the action, the network will be accepting user generated videos online at www.LIFESKOOLtv.com that reenact the original dance scenes featured in the series.

About LIFESKOOL
LIFESKOOL is the only FREE On Demand television network dedicated to helping viewers jumpstart their lives with exclusive content that inspires and informs. With new shows to choose from each week featuring a broad array of expert on-air personalities and hosts, LIFESKOOL offers something for everyone with shows such as Gamer Dojo, Guitar Xpress, The Cars You Want with Ezra Dyer, John Lithgow's Paloozaville, as well as a large selection of Fitness, Yoga and Cooking series. LIFESKOOL, formerly known as Mag Rack, launched in 2001 as the first television network to produce original entertainment created exclusively for On Demand. LIFESKOOL is owned by Rainbow Media Holdings LLC and distributed via cable operators to more than 11 million homes nationwide. For more information, visit www.lifeskooltv.com.

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company.

Press Contacts

  • Olivia Dupuis
    212.324.4748
    ojdupuis@rainbow-media.com