Jericho, NY – April 12, 2001 – Rainbow Media Holdings, Inc. announced today the appointment of Linda Schupack as senior vice president, Creative Services. In this role, Ms. Schupack will oversee development of advertising, promotion, collateral and new media materials for all of Rainbow’s businesses, as well as for the corporate brand. A key member of the Rainbow senior management team, Ms. Schupack will work closely with each network on strategic and creative development.
“Linda brings a tremendous level of skill and experience as well as outstanding creative energy to her new role with Rainbow. I am confident that she will provide the leadership and expertise necessary to continue growing our brands creatively during this significant time for the company,” stated Josh Sapan, Rainbow’s President and CEO. “I look forward to great things from Linda here at Rainbow.”
In her new role, Ms. Schupack will provide critical guidance on the development and positioning of all existing and new brands including AMC, Bravo, WE: Women’s Entertainment, MuchMusic USA and Rainbow Sports and Rainbow Advertising Sales. Ms. Schupack is specifically charged with helping to meet each business’ financial and strategic objectives through the design and execution of creative for the brands. Ms. Schupack oversees both Rainbow’s Design Services and On-Air Promotions Departments.
An industry veteran, Ms. Schupack joins Rainbow from Viacom’s Nickelodeon network, where most recently she was the international vice president for brand management. In this capacity she oversaw the creative development of Nickelodeon internationally, interpreting the brand for local audiences through the development and execution of marketing and programming strategies. Previously, Ms. Schupack was the vice president, creative director for Nickelodeon’s consumer products division overseeing creative development and execution for all Nickelodoen’s consumer products and the company’s stand-alone retail stores. Ms. Schupack graduated from Yale University with an MBA in Business Administration and an undergraduate degree, with distinction, in English.
About Rainbow Media Holdings, Inc.
Rainbow Media Holdings, Inc., a subsidiary of Cablevision Systems Corporation (CVC:NYSE) and NBC, is at the forefront of innovation in cable programming. Rainbow manages American Movie Classics, We: Women’s Entertainment (formerly Romance Classics), Bravo, The Independent Film Channel, MuchMusic USA, Rainbow Sports, News 12 Networks and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in Fox Sports Net.
A new series of Cablevision common stock — Rainbow Media Group tracking stock (NYSE:RMG) — began trading on the NYSE on March 30 2001. The assets that comprise Rainbow Media Group tracking stock include: American Movie Classics, Bravo, The Independent Film Channel, WE: Women’s Entertainment, MuchMusic USA, Rainbow’s interest in the national service FOX Sports Net, Rainbow’s five regional sports channels outside of the New York market, and Rainbow Network Communications.
Contact:
Keith Cocozza
516-803-5141
Whit Clay
212-446-1864