New York, NY – February 11, 2002 – MuchMusic USA, the nation’s only viewer driven all-music network, announced today that Masterfoods USA, formally M&M/MARS has signed on as the presenting sponsor for its new live music request show entitled Dedicate Live!, which premiers on Valentines Day, Thursday, February 14 at 5:30 PM EST.
“As the nation’s only viewer driven all music network, MuchMusic has targeted our key demographic of 13 to 17 year olds, by handing the power of programming to our viewers. In just a short time, viewers have responded and MuchMusic has created a powerful, unique and loyal connection with our audience that is unparralled in the marketplace,” Much Music USA President Marc Juris stated. “Partnering with Masterfoods USA is a perfect match. With many proven brands, such as “M&M’s”