MuchMusic USA offers national promotion to help support cable operators in selling high-speed access and cable modems
Western Cable Show – Anaheim, CA – November 27, 2001 – Rainbow Media’s MuchMusic USA, the nation’s only viewer-driven all music network, has teamed up once again with TIDAL4, Inc., a convergence production company, to bring MSOs “Class Dismissed 2002” featuring the Goo Goo Dolls. MuchMusic USA’s “Class Dismissed” national promotion is a unique on-air and online concert event that includes a contest for viewers to create their own Goo Goo Dolls video online and a live, exclusive performance by the band.
“MuchMusic USA received an overwhelmingly positive response from the cable operators who participated in the 2001 ‘Class Dismissed’ with Alanis Morissette,” said Lisa Schwartz, senior vice president of affiliate sales and marketing for MuchMusic USA. “This level of interactivity and convergence programming marks the network’s commitment to creating innovative, multi-platform content that will help drive the adoption of high speed access and cable modems.”
This past October, Elyse Bellamy from Plainfield, VT, was totally shocked when MuchMusic USA and local cable operator Charter Communications brought Alanis Morissette to her science class to hang out and give a performance for the school. It is a day that Elyse and all of her schoolmates will remember for the rest of their lives.
“The Alanis Morissette ‘Class Dismissed’ contest with MuchMusic USA was really great. It was well handled, well thought out and well promoted. It will definitely help us sell high-speed services,” said Peter Gorga, business manager for Charter Communications. “We have a lot of people in our service area that need and want high speed access and this contest really gives these services a value.”
“I think this MuchMusic USA promotion will help sell our digital product, said Cindy Ely, customer care supervisor, Charter Communications. “All the kids are going to go home and tell their parents ‘We saw Alanis Morissette and we want to see ourselves on MuchMusic USA’.”
Class Dismissed 2002 with the Goo Goo Dolls
The “Class Dismissed” 2002 is a national contest in which one viewer will win a personal visit and live performance from the Goo Goo Dolls. The contest will run from February 11th through March 16th. To enter fans will long onto www.mmusa.tv, and create their own video for the hit single “Slide” off the band’s Dizzy Up the Girlalbum. “Class Dismissed 2002” with the Goo Goo dolls will be telecast this summer as a one-hour show that includes performance footage, documentary footage from the contest winner’s visit with the Goo Goo Dolls and commentary from fans.
“Class Dismissed” will telecast on the MuchMusic USA network and will also be available for affiliates to run, promoting the value of their cable modem and digital tier services. The network will support the contest for its local affiliates and the digital tier by offering marketing packages that include cross-channel advertising spots highlighting the use of cable modems, point-of-purchase displays and advertising slicks for use in-market.
About MuchMusic USA
MuchMusic USA is the only independent music network, featuring music videos and live concerts in an all-music-all-the-time format. The channel features viewer influenced and generated music programming. On MuchMusic USA, viewers voice their opinions, influence what’s on the air, participate in discovering new music and even create music video programming to air on the network. For more information about MuchMusic USA, please visit our Web site at www.mmusa.tv.
About Rainbow Media Holdings, Inc.
A subsidiary of Cablevision Systems Corporation (NYSE: CVC) and NBC, Rainbow Media Holdings, Inc. manages Bravo, The Independent Film Channel, American Movie Classics, We: Women’s Entertainment, MuchMusic USA, Rainbow Sports, News 12 Networks and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in Fox Sports Net. Metro-Goldwyn-Mayer Inc. (NYSE:MGM) owns a 20 percent stake in four of Rainbow’s national networks – AMC, Bravo, The Independent Film Channel and WE: Women’s Entertainment.
A new series of Cablevision common stock — Rainbow Media Group tracking stock (NYSE:RMG) — began trading on the NYSE on March 30 2001. The assets that comprise Rainbow Media Group tracking stock include: American Movie Classics, Bravo, The Independent Film Channel, WE: Women’s Entertainment, MuchMusic USA, Rainbow’s interest in the national service FOX Sports Net, Rainbow’s five regional sports channels outside of the New York market, and Rainbow Network Communications.
About TIDAL4, Inc.
TIDAL4, a production company of Mosaic Media Group, is a convergence entertainment company that creates, develops and produces talent-driven content for television and the Web. TIDAL4 creates properties that allow top talent unprecedented freedom in all forms of media beginning with the integrated TV/Web experience.
TIDAL4 principals Lisa Hendricks, Beth Broday and Amber Cordero have two decades of combined expertise in all aspects of entertainment and technology. By providing talent with their unique blend of creative, business and tech savvy, TIDAL4 supports the ever-changing needs of the nascent broadband worlds.
Contact:
Jocelyn Johnson
Sloane & Company
212-446-1867
jjohnson@sloanepr.com