MuchMusic USA Helps MSOs Target Latino Community in Promoting Digital Tier and Broadband Services
Western Cable Show – Anaheim, CA – November 27, 2001 – Rainbow Media’s MuchMusic USA, the nation’s only viewer-driven all music network, has teamed up with AT&T Broadband in the Miami market to host its Shoutback Concert Series featuring the emerging Latin/Anglo crossover music artist, Luis Fonsi. This concert is the first show in MuchMusic’s Spanglish programming initiative to provide dynamic and relevant Spanglish content. MuchMusic USA will offer MSOs nationwide local carriage of the concert to support efforts targeting the Latino market in expanding digital product offerings.
“Latin music is increasing in its universal popularity and is an ideal vehicle for reaching out to the community,” said Lisa Schwartz, senior vice president of affiliate sales and marketing for MuchMusic USA. “The type of programming MuchMusic USA is providing will help drive a larger Hispanic subscriber base and be used as a tool to up-sell digital tier services and cable modems.”
MuchMusic USA offers MSOs bi-lingual and English cross-channel spots, bi-lingual and English ad slicks, direct mail, incentive programs and broadband packages. Creating Spanglish programming will also assist MSOs in promoting their digital services and cable modems through scheduled program breaks.
Luis Fonsi will be performing Monday, December 17, 2001 at the Gusman Performing Art Center in Miami and the concert will air on the network on December 23rd and will be performing songs his from upcoming English album debut.
MuchMusic USA is committed to bringing a diverse base of established and breaking Latin artists such as Luis Fonsi, Ricky Martin, Enrique Inglesias, Jennifer Lopez and Christina Aguilera to their viewing audience.
About MuchMusic USA
MuchMusic USA is the only independent music network, featuring music videos and live concerts in an all-music-all-the-time format. The channel features viewer influenced and generated music programming. On MuchMusic USA, viewers voice their opinions, influence what’s on the air, participate in discovering new music and even create music video programming to air on the network. For more information about MuchMusic USA, please visit our Web site at www.mmusa.tv.
About Rainbow Media Holdings, Inc.
A subsidiary of Cablevision Systems Corporation (NYSE: CVC) and NBC, Rainbow Media Holdings, Inc. manages Bravo, The Independent Film Channel, American Movie Classics, We: Women’s Entertainment, MuchMusic USA, Rainbow Sports, News 12 Networks and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in Fox Sports Net. Metro-Goldwyn-Mayer Inc. (NYSE:MGM) owns a 20 percent stake in four of Rainbow’s national networks – AMC, Bravo, The Independent Film Channel and WE: Women’s Entertainment.
A new series of Cablevision common stock — Rainbow Media Group tracking stock (NYSE:RMG) — began trading on the NYSE on March 30 2001. The assets that comprise Rainbow Media Group tracking stock include: American Movie Classics, Bravo, The Independent Film Channel, WE: Women’s Entertainment, MuchMusic USA, Rainbow’s interest in the national service FOX Sports Net, Rainbow’s five regional sports channels outside of the New York market, and Rainbow Network Communications.
About Luis Fonsi
Already double platinum is his native Puerto Rico, Luis Fonsi is rapidly gaining fans all over the world. Luis Fonsi is readying his new album, tentatively entitled Turn It Up, recording in both English and Spanish. His Shoutback Concert will feature songs from Eterno and his forthcoming album. For more information, please visit his Web Site: www.luisfonsi.com
Contact:
Jocelyn Johnson
Sloane & Company
212-446-1867