New York, NY/Pasadena, Ca – Western Show – December 4, 2002 – muchmusic usa, the nation’s only viewer-driven all music network, and Teen People, the leading entertainment publication for young adults, announced that Teen People‘s annual “What’s Next?” concert will premiere on muchmusic usa on December 8, 2002 at 6:00PM (ET) as part of muchmusic usa’s hit show, Random Intelligence.
The special half-hour Random Intelligence episode of the Teen People‘s “What’s Next?” concert was taped on November 5th at the Hammerstein Ballroom in New York City and will give viewers behind the scenes access with interviews by a slew of A-list performers; such as Avril Lavigne, Cam’ron, Dirty Vegas, Sahara Hotnights, Mario and Sean Paul. Last year, the concert aired on The WB network.
“We are very excited about the programming alliance we have created with Teen People for their ‘What’s Next?‘ concert and are pleased to be giving the magazine a network voice,” stated muchmusic usa President Marc Juris. “Teen People is one of the true phenomena in the world of publishing, both in terms of its rapid growth, its strong connection to its readers, and its ability to hit the highly desirable age demographic. We believe muchmusic usa and Teen People are a perfect match and that this special will benefit both our brands and our young viewers.”
“Partnering with muchmusic usa to air the concert on television is a perfect way for Teen People to extend our ‘What’s Next?‘” entertainment platform,” Paul Caine, publisher of Teen People stated. “muchmusic usa is a unique network that delivers the highly desirable youth market in creative and refreshing. We are excited that more of our readers can experience ‘What’s Next?‘ first hand on muchmusic usa.”
Along with the Sunday, December 8th, 6:00 p.m. airtime, muchmusic usa will immediately replay the Teen People special at 6:30 p.m.. muchmusic usa will also repeat the special on Monday, December 9th, at 9:00 p.m. and 9:30 p.m. All times Eastern Standard.
muchmusic usa is both the fastest-growing digital television network and the fastest growing all all-music channel (Nielsen 11/02). Through the use of the Internet, muchmusic usa empowers its viewers to control every aspect of its broadcast, allowing them to do everything from select the music video rotation to dedicate videos. Last year, muchmusic usa was ranked among the top five most popular networks with teens ages 13 to 17 years old according to Myers Media Brand Tracker, placing higher than NBC, ABC, CBS, UPN, Cartoon Network and The Disney Channel and higher than any other digital network. To find local channel designation for muchmusic usa in your area, log on to http://mmusa.tv/content/channel/ and submit your zip code.
To speak with muchmusic usa President Marc Juris, members of the media may contact Matthew Frankel at Rainbow Media Holdings, Inc, at (516) 803-5141. To speak to Teen People Publisher Paul Caine, please contact Denise Keegan at (212) 522-8530.
About muchmusic usa
muchmusic usa is the nation’s only viewer-driven all music network, featuring music videos and live concerts in an all-music-all-the-time format. The network programming is viewer influenced and generated. On muchmusic usa, viewers voice their opinions, influence what’s on the air, participate in discovering new music and even create music video programming to air on the network. For more information about muchmusic usa, please visit our Web site at www.mmusa.tv.
About Teen People
TEEN PEOPLE is the first pop culture magazine for guys and girls that focuses on stars, style and substance. With an editorial mix covering celebrities and entertainment, fashion/beauty and real teens and their accomplishments, TEEN PEOPLE has become one of the fastest growing launches in publishing history. TEEN PEOPLE is also a National Magazine Award winner for General Excellence and #2 on Adweek’s Hot List for 2002. TeenPeople.com launched simultaneously with the magazine on AOL and launched on the web in November 2000. TeenPeople.com currently reaches almost 2 million online users per month.
About Rainbow Media
A leader in sports, news and entertainment programming, Rainbow Media Holdings, Inc. is a subsidiary of Cablevision Systems Corporation (NYSE:CVC) and NBC. Rainbow owns and manages AMC, WE: WOMEN’S ENTERTAINMENT, Bravo, IFC (The Independent Film Channel), muchmusic usa, Mag Rack, Rainbow Sports Networks, News 12 Networks, and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow is a fifty-percent partner in Fox Sports Net and has a strategic partnership with MGM (NYSE:MGM), which owns a 20% stake in four of Rainbow’s national networks: AMC, WE: Women’s Entertainment, Bravo and IFC.