Team to maximize AMC & WE tv's revenues while also managing planning, inventory & pricing functions
Steve Luttinger promoted to Senior Vice President of Advertising Sales
Tom Etheridge promoted to Director of Pricing & Reporting
Alison Young promoted to Manager of Inventory & Stewardship
Rachelle Thomas promoted to Manager of Inventory & Stewardship
NEW YORK, NY, July 10, 2006 – Rainbow Advertising Sales Corporation (RASCO) announced today the promotions of Steve Luttinger to Senior Vice President of Advertising Sales for AMC and WE tv; Tom Etheridge was promoted to Director of Pricing & Reporting for AMC and WE tv; Alison Young was promoted to Manager of Inventory & Stewardship for AMC and WE tv; and Rachelle Thomas was promoted to Manager of Inventory & Stewardship for AMC and WE tv. Collectively, the Pricing & Planning Department will work together to manage all planning, inventory and pricing functions for AMC and WE tv; work closely with sales management to implement strategies for maximizing revenue growth; and be responsible for all financial, budgeting and forecasting for the networks.
"Our Pricing and Planning Team is integral to AMC and WE tv's advancement in the marketplace." said Arlene Manos, President, Rainbow National Network Advertising Sales. "Under Steve's leadership, the team will bring both networks into the next chapter of development and expansion, while making sure strategies make sense for RASCO's financial future."
Luttinger has been with Rainbow since February 2005 as Vice President of Advertising Sales. He has a strong background in the national advertising business, having been Director of Pricing and Planning at NBC Television Network, and as Senior Vice President of Business Development at APBnews Online. Prior to that, Luttinger was Director of Development for Time Inc. for The People Magazine Group and before then, Director of Television and Video for Time Inc. for This Old House. He holds a Bachelor of Arts in Economics from the University of Wisconsin.
Etheridge was previously Manager of Ad Sales Services for Rainbow Media and brings seven years of Ad Sales experience to his promotion into RASCO. He came from the Rainbow Finance Department and brought an in-depth knowledge of reporting, budgeting and forecasting. Prior to that, he was Manager of Financial Planning, working on AMC, WE tv, fuse and Bravo before it was sold. Etheridge received a Bachelor of Business Administration in Accounting from Hofstra University.
Young was previously an Inventory Analyst in the Pricing & Planning Department. Before that, she came to RASCO from E! & Style Entertainment Television, where she spent three years as Sales Administration Coordinator. Young received a Bachelor of Science in Division of Movement Science from the University of Michigan's division of Kinesiology.
Thomas was also promoted from Inventory Analyst in the Pricing & Planning Department, and before that, she was Sales Coordinator for AMC and WE tv. Prior to RASCO, she was a Sales and Traffic Assistant for PAX-TV, and she served the President and CEO of the YMCA of Greater Des Moines previously. Thomas holds a Bachelor of Science in Business Administration with an emphasis in Media Marketing and Communications from Grand View College in Des Moines Iowa.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and three FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.