Andrea Greenberg Named President, Distribution and Rainbow Sports
Jericho, NY – July 30, 2003 – Rainbow Media Holdings, Inc. announced today the promotion of two senior executives as part of a strategic realignment of its businesses that includes combining operating responsibility for AMC, IFC Companies (The Independent Film Channel and IFC Entertainment) and WE: Women’s Entertainment under new leadership and consolidating affiliate sales and marketing.
Kathleen Dore, president of IFC Companies, has been named president, Entertainment Services and will have operating responsibility for AMC, IFC Companies and WE: Women’s Entertainment. Andrea Greenberg has been named president, Distribution and, in addition to her existing responsibilities at Rainbow Sports Networks, will now oversee a consolidated affiliate sales and marketing effort for the national networks AMC, Fuse, IFC and WE: Women’s Entertainment, as well as the video-on-demand services – MagRack, sportskool, Fuse On-Demand, IFC On Demand and Uncensored On Demand. The two executives will report to Joshua Sapan, Rainbow president and CEO.
“Kathy and Andrea are extremely talented and highly capable executives who represent the breadth and scope of Rainbow’s 2,000 employees,” said Mr. Sapan. “Their leadership and expertise have been central to the success of our networks as Rainbow has introduced expanded national and regional cable and VOD services. As we look towards new opportunities for growth and development, I am pleased to call upon these individuals to play an even greater role in guiding Rainbow to new levels of excellence.”
“AMC, IFC and WE are three of the most powerful brands in the industry with targeted programming that attracts some of the most loyal television viewers,” said Ms. Dore. “This is a great opportunity to further integrate Rainbow’s entertainment networks as we continue to build on these unique programming platforms and strengthen ties with our audiences.”
Most recently, Ms. Dore was president of IFC Companies and has been responsible for overseeing all strategic planning, development, and operations for IFC and IFC Entertainment since 1996. Ms. Dore also served as president of Bravo Networks from 1996 until the Bravo cable network’s sale to NBC in late 2002. She joined Bravo as vice president and general manager in 1988 after serving in a number of roles at Rainbow and its national networks since joining the company in 1982. Ms. Dore is past chair of the Women in Cable and Telecommunications Foundation (WICT), and a member of the Cable and Telecommunications Association for Marketing (CTAM) and New York Women in Film and Television. Ms. Dore earned an MBA in finance and a BA in film & broadcasting from the University of Iowa.
“This development helps achieve an objective we started a year ago to increase consolidation of affiliate sales and marketing across networks, a move that is absolutely essential as we develop a variety of new products across different platforms,” said Ms. Greenberg. “Each of Rainbow’s networks has strong and vibrant affiliate relationships. In bringing these teams together, we will create even stronger business associations for Rainbow in the future.”
An experienced and accomplished executive, Ms. Greenberg has been president of Rainbow Sports Networks since 1998. Her leadership and management skills have led to the impressive growth in magnitude, scope and profitability of Rainbow’s Fox Sports Net regional networks in the Bay Area, Chicago, New England, Ohio, and Florida. She also supervises Rainbow’s 50 percent stake in Fox Sports Net and Fox Sports National Advertising. Recently, her creative talents have been key to the development of sportskool, a unique and compelling VOD product that will be launched this fall, which focuses on instruction, coaching and guidance for a wide range of sports and fitness activities. Prior to heading Rainbow Sports Networks, she was senior vice president of business and regulatory affairs for Rainbow. Ms. Greenberg joined Rainbow’s business affairs department in 1983. She has a BS in Economics from Brandeis University.
About Rainbow Media Holdings, Inc.:
A leader in sports, news and entertainment programming, Rainbow Media Holdings, Inc. is a subsidiary of Cablevision Systems Corporation. Rainbow owns and manages national networks: AMC, Fuse, IFC (The Independent Film Channel) and WE: Women’s Entertainment, as well as Mag Rack, a collection of on-demand video magazines. Rainbow’s other businesses include its regional programming services — MetroChannels, News 12 Networks and Rainbow Sports Networks – in addition to the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow is a 50 percent partner in Fox Sports Net.