AMC, IFC, WE: Women's Entertainment, and Video-on-Demand Service Mag Rack will be viewed by over 600,000 passengers per month
New York, NY, May 24, 2005 – Rainbow Media has teamed with airline provider US Airways on a deal that will bring the company's national networks- AMC, IFC, WE: Women's Entertainment- and video-on-demand service, Mag Rack, to over 600,000 passengers per month, system-wide. Original programming offerings from Rainbow's networks will air in a two-hour block on US Airway's in-flight entertainment systems aboard 767 and Airbus 330 flights. Pace Communications brokered the deal.
"This deal represents a great promotional opportunity for both Rainbow and US Airways and signifies how valuable Rainbow's networks and their respective original programming is to viewers and the community at large," said Lisa Schwartz, Senior Vice President, National Accounts & Advanced Services, Rainbow Network Sales. "We are truly excited to be able to bring our diverse program offerings to busy consumers in an uncluttered, off-channel environment."
Each month, on a rotating schedule, AMC, IFC, WE, and Mag Rack, will deliver original content to US Airways for use on their in-flight entertainment system. Passengers can view the programming on overhead screens on international and select domestic flights aboard the 767, and on the airline's in-seat, personal television system aboard international Airbus 330 flights bound to and from Europe and the Caribbean. US Airways' 767 overhead entertainment system is a tape-driven six-channel line-up, with three channels dedicated to television. Rainbow's two-hour programming block will be available on one of the three channels. Airbus 330 flights feature a personal in-seat viewing system, which allows passengers the same viewing capabilities as video-on-demand.
Available Rainbow programming includes: AMC's Sunday Morning ShootOut original series; IFC's Dinner for Five and Ultimate Film Fanatic original series'; Mag Rack's Inside Weddings; and WE's Full Frontal Fashion and Take My Kids, Please! original series', among others.
About US Airways
US Airways is the nation's seventh-largest airline, serving 179 communities in the U.S., Canada, Europe, the Caribbean and Latin America. US Airways, US Airways Shuttle and the US Airways Express partner carriers operate approximately 3,500 flights per day.
About Rainbow Media Holdings LLC
A leader in sports, news and entertainment programming, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation. Rainbow owns and manages national networks: AMC, Fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment, as well as on-demand services including Mag Rack and sportskool. Rainbow's other businesses include its regional programming services — MetroChannels, News 12 Networks and Rainbow Sports Networks – in addition to the Rainbow Advertising Sales Corporation and Rainbow Network Communications.