to Exciting New Video-On-Demand Service
Mag Rack Super-Serves Customers with Hyper-Specific, Special Interest
Programming – on Topics Ranging from Motorcycles to Bird Watching
(Western Cable Show, Anaheim, CA) – Beth Sanford has been named Vice President of Marketing at Mag Rack, Rainbow Media’s new, unique video-on-demand service, it was announced today by Matt Strauss, Mag Rack GM and EVP. Mag Rack delivers special interest programming that explores in-depth a wide range of topics that are unavailable elsewhere on television.
As Vice President of Marketing, Sanford reports to Matt Strauss, and is responsible for the Mag Rack’s branding of Mag Rack, trade and consumer marketing strategy, and execution. A key part of Sanford’s responsibilities will be supporting the efforts of cable operators to market Mag Rack as part of their VOD offerings.
Said Strauss, “Beth Sanford is one of the best marketing people in media today. We’re thrilled to have her take such a key role at Mag Rack. We think this new service is going to broaden the horizons of video-on-demand and drive consumer acceptance of the next generation of digital services.”
Sanford joined Mag Rack in April of 2001 as the General Manager of BirdSight, a video-on-demand product about bird watching. Over the next several months, she helped shape the strategic direction of Mag Rack as it evolved into the video magazine rack. BirdSight is one of the original 10 video magazines in Mag Rack. The service launched in September.
About Beth Sanford
Prior to joining Mag Rack, Sanford headed her own consulting practice, specializing in strategic marketing development for entertainment and Internet clients. Her consulting assignments included: serving as the architect of the marketing strategy for MSNBC’s launch; forging magazine partnerships for barnesandnoble.com; and developing marketing plans for cable networks such as Outdoor Life Network, Speedvision, and SportsChannel. She founded the company in 1995.
Previously, Sanford spent 16 years working in senior marketing positions for magazine publishing and cable programming companies, including Lifetime Television, Time Inc., and HBO.
About Rainbow Media
Mag Rack is owned and managed by Rainbow Media Holdings, Inc. A subsidiary of Cablevision Systems Corporation (NYSE:CVC) and NBC, Rainbow manages American Movie Classics, WE: Women’s Entertainment, Bravo, The Independent Film Channel, MuchMusic USA, Rainbow Sports Networks, News 12 Networks, and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in FOX Sports Net. Mag Rack is one of the assets included Cablevision’s Rainbow Media Group tracking stock (NYSE:RMG). MGM (NYSE:MGM) owns a 20% stake in four of Rainbow’s national networks – AMC, Bravo, IFC, and WE: Women’s Entertainment.
Contact:
Matt Frankel
Rainbow Media Holdings, Inc.
516-803-5141
Whit Clay
Sloane & Company
212-446-1864