JERICHO, NY — June 10, 2002 — Rainbow Sports Networks, a division of Cablevision's Rainbow Media Holdings, Inc., today announced that Daniel Ronayne has been named senior vice president, marketing and communications. Ronayne, a 15-year Rainbow veteran, was previously vice president, marketing and communications. He reports to Andrea Greenberg, president, Rainbow Sports Networks.
Rainbow Sports Networks incorporates Rainbow's 50 percent ownership of the national Fox Sports Net service and Fox Sports National Advertising, as well as Rainbow's owned-and-operated Fox Sports Net regional networks in New England, Florida, Ohio, Chicago and San Francisco.
In his new role, Ronayne will be a key member of the corporate team responsible for identifying and executing new business strategies and building the sports portfolio. In addition, he will continue to spearhead all consumer and trade marketing and communications activities for Rainbow's regional sports networks and collaborate with Fox on the national Fox Sports Net service.
"Dan defines what it means to be a team player. And he understands the sports television business inside and out," said Andrea Greenberg, president, Rainbow Sports Networks. "Dan has shown wonderful dedication and talent during his 15 years with Rainbow and has played a key role in developing Rainbow Sports Networks into the strong asset it is today. We're glad to recognize his accomplishments."
Ronayne joined Rainbow in 1987 as affiliate marketing manager at PRISM in Philadelphia. As director of marketing in 1990, he helped develop and launch SportsChannel Philadelphia, overseeing affiliate sales and consumer marketing. He joined Rainbow's corporate office on Long Island in 1995 as vice president, marketing for SportsChannel Regional Network.
SportsChannel Regional Network was renamed Rainbow Sports Networks when Rainbow merged SportsChannel to form Fox Sports Net in 1997. Ronayne led the team that directed the re-branding of Rainbow's regional sports networks, introducing the Fox Sports Net brand in New England, Florida, Ohio, Chicago and San Francisco.
Rainbow's owned-and-operated Fox Sports Net regional networks reach more than 22 million households. Fox Sports Net reaches more than 79 million households nationwide and is a service of National Sports Partners, equally owned by Cablevision's Rainbow Media Holdings, Inc. and Fox.
Rainbow Sports Networks is a unit of Rainbow Media Holdings, Inc., a leader in news, sports and entertainment programming. A subsidiary of Cablevision Systems Corporation (NYSE:CVC) and NBC, Rainbow manages AMC, WE: Women's Entertainment, Bravo, IFC, muchmusic usa, Rainbow Sports Networks, News 12 Networks, MetroChannels, Mag Rack as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in Fox Sports Net. Rainbow Sports Networks is one of the assets included in the Rainbow Media Group tracking stock (NYSE: RMG), a series of Cablevision common stock. MGM (NYSE: MGM) owns a 20% stake in four of Rainbow's national networks – AMC, Bravo, IFC, and WE: Women's Entertainment.