(New York, NY) Regional News Rep (RNR) announced today that it has signed affiliation agreements with three regional news networks in major media markets: Bay TV, San Francisco, CA; Orange County News, Orange County/Los Angeles, CA; and 10 News 2, Knoxville, TN, continuing the rapid growth of its business nationwide. As a result of this increase, RNR now represents 25 regional news networks across the country, representing 83% of the market and reaching a total of more than 22.7 million households. RNR is a division of Rainbow Advertising Sales Corporation.
“Regional news channels are clearly the best way to target highly-desired audiences by geography, and they also give advertisers the unique ability to bond with local communities, on the issues those audiences care about most,” says Deborah Cuffaro, Senior Vice President of RNR. “Maximizing this local edge, RNR offers advertisers the potential to build strong relationships with consumers, customizing their messages to make an impact beyond just the spot,” Cuffaro continues. “These opportunities continue to broaden and deepen as RNR extends its news channel representation nationally, all the while seizing a greater percentage of advertising dollars.”
RNR is the nation’s first advertising sales representation organization dedicated to the sale of spot advertising on regional cable news networks. Launched in early 1999, RNR includes a staff of dedicated sales experts trained to take advantage of the rapid, nationwide proliferation of localized cable television news services. With offices based in major cities around the country, RNR provides its clients with maximum value by offering representation and strategic insight through its understanding of viewer habits, regional markets and consumer demands.
Bay TV reaches more than 1.4 million households. It is carried on AT&T Media Services, Cable One, Century Cable, Chambers Cable and Horizon Cable systems covering Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara Solano and Sonoma California.
Orange County News reaches more than 575,000 households. It is carried on AT&T Media Services, Cable One, Century Cable, Chambers Cable and Horizon Cable systems covering Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara Solano and Sonoma California.
10 New 2 – Knoxville reaches more than 204,713 households. It is carried on Charter Communications and Comcast Cable systems covering Campbell, Anderson, Union, Knox, Loudon, Blount, Jefferson, Grainger, Hamblen and Cocker Tennessee.
About Rainbow Advertising Sales Corporation
Formed in 1984, Rainbow Advertising Sales Corporation (RASCO), the advertising division of Rainbow Media Holdings, Inc., is now the cable industry’s largest and most diverse advertising representation firm. With a staff of more than 500 sales professionals in 32 offices nationwide, RASCO manages ten divisions including: Local, New York Interconnect (NYI), Regional News Rep (RNR), News 12 Sales, Northern Ohio Interconnect (NOI), MetroChannels, MuchMusic, Bravo Networks, AMC Networks and Interactive Sales. In 1999, RASCO billed approximately $250 million across the 10 divisions it manages.
About Rainbow Media Holdings
Rainbow Media Holdings, Inc., a subsidiary of Cablevision Systems Corporation and NBC, is at the forefront of innovation in cable programming. Rainbow manages American Movie Classics, Romance Classics, Bravo, The Independent Film Channel, MuchMusic USA, Rainbow Sports, News 12 Networks and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow holds a majority stake in Madison Square Garden Properties, which includes the Madison Square Garden Arena complex, the Knicks and the Rangers professional sports teams, the MSG television network, Radio City Entertainment and a long-term lease on Radio City Music Hall. In addition, Rainbow is a fifty-percent partner in Fox Sports Net.
Contact:
Keith Cocozza (516) 803-5141
Lewis Goldberg (212) 446-1875