New York, NY – June 27, 2006, VOOM HD Networks, the largest collection of high-definition channels available anywhere, was presented with TV Week's "Campaign of Distinction 2006" Award, in recognition of its successful effort to grow and maintain its audience. The honor was bestowed at last week's Promax/BDA conference in New York City, where VOOM also collected 16 individual awards for promotion and design excellence at the prestigious event.
The Promax/BDA conference annually gathers the world's top marketing and design executives in the electronic media. The "Campaign of Distinction 2006" awarded to VOOM recognizes the success of the Networks' on-air "Bliss" campaign in attracting viewers. According to a Promax/BDA statement,
"VOOM has launched 15 channels of high-definition programming available 24-7 designed to appeal to those who have HD sets but complain about the dearth of programming. By becoming the largest producer of HD programming in the world, VOOM's product obviously looks stellar in its hi-def format. So following the premiere of a new television experience, the service had to show HD set owners 'that the fuss was worth it.' VOOM has a growing audience of viewers so honed to HD product, the channels hold viewers longer than traditional TV signals."
VOOM HD Networks was among nine "Campaign of Distinction" winners including ABC, CBS, CNN, NBC, BET Mobile, Sci-Fi, Oxygen and Fox.
During the conference, VOOM was also presented with 16 awards for promotion and design, adding to the 52 previous Promax and BDA statuettes collected by the programmer over the last two years. The 2006 awards are the following:
Nine PROMAX Muse Awards for Promotion and Marketing:
- NON-PROMOTIONAL ANIMATION, Gold:
VOOM's Animania HD, "Little Big Blocks" - EDITING, Gold:
VOOM's World Cinema HD, Image Spot - MARKETING PRESENTATION EXTERNAL (MULTIPLE PRODUCTS) – VIDEO, Gold:
VOOM HD Networks Sales Tape - SPORTS PROGRAM PROMOTION, Gold:
VOOM's Rush HD, "Focused" - TV PROMOTION – WEBSITE, Gold:
VOOM's RushHD.com - BEST WORK NEVER SEEN, Gold:
VOOM 's Mondo Monday - INTERSTITIAL/PROMOTAINMENT – MOVIES, Silver:
VOOM's Kung Fu HD "Ass Kick of the Day" - SPECIAL EVENT PROGRAM PROMOTION, Silver:
VOOM's Ultra HD, "Full Frontal Fashion: Fashion Week New York"
- USE OF LIBRARY MUSIC FOR A PROMO, Silver:
VOOM, "Promax Hotel Spot"
Six BDA Isis Awards for Design:
- INFORMATIONAL GRAPHICS, Gold:
VOOM's Family Room HD, Spaced Out Countdown - PROMO FOR WEBSITE, Gold:
VOOM's RushHD.com - ART DIRECTION & DESIGN, Silver: IMAGE PROMO:
VOOM's Ultra HD, January Overview - ART DIRECTION & DESIGN, Silver: TOPICAL PROMO CAMPAIGN:
VOOM's Rave HD Lab, "Groov All Night" - ART DIRECTION & DESIGN / IMAGE CAMPAIGN, Silver:
VOOM's Ultra HD, "What is Beautiful, What is Style" - TOPICAL ON-AIR, Silver:
VOOM's Animania HD, "Little Big Blocks" - ART DIRECTION & DESIGN / IMAGE PROMO, Bronze:
VOOM's Spring 2005 Image Spot
About VOOM HD Networks
The VOOM HD Networks are the largest and most diverse suite of high definition channels available anywhere. Produced exclusively in true high definition and 5.1 Dolby digital surround sound for distribution in the U.S. through satellite and cable operators, the 15 VOOM HD Networks carry programming in categories as diverse as sports, movies, fashion, music and art. The VOOM HD Networks are commercial-free and available nationally on Echostar's DISH Network. Developed by Rainbow Media to meet the growing demand for quality high definition programming, the VOOM HD Networks build on Rainbow Media's history of original programming innovation.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and three FSN affiliated regional sports networks
managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.