Series Features Over-the-Top Mothers Planning Outrageous Parties
New York, NY – November 20, 2007 – WE tv announced today Party Mamas, a new original series that takes an inside look at the perfectionist, over demanding nature of moms as they plan elaborate extravaganzas for their children. Each of the 13 half-hour episodes feature different scenarios of mothers who become obsessed with planning outrageous parties for their children, resulting in loads of drama and disagreements. Party Mamas is produced by Barna-Alper and distributed by Alliance Atlantis and premieres Wednesday, December 12th at 10pm EST.
"Party Mamas is an exciting new series showcasing mothers who spare no expense when throwing the perfect party for their kids. We look forward to sharing this series, with our audience, as part of our ever-growing slate of relevant, fun and engaging programming, appealing to women," said Kim Martin, EVP and GM of WE TV. "Party planning programming is no stranger to the WE tv viewer with hit original series including Bridezillas and the upcoming Beach Weddings. All three series offer our audience an inside look into the intricacies of planning monumental events from weddings to bar mitzvahs to birthday parties."
Party Mamas takes a ride through the lives of controlling and super-demanding mothers, who take the excessive to an entirely new level. Each episode features mothers who do whatever it takes to make their child's…or their own…dreams come true. Episodes feature Cindy, a mother of three from Long Island, who spends $30,000 on her nine-year-old son's baseball-themed party that includes an appearance from NY Yankee's World Series winner, Jim Leyritz and a performance by singer, Lucas Prata. Other antics from Party Mamas includes: Kerrie who spends over $65,000 for her daughter's fourteenth birthday; Lisa who plans a bombastic Bar Mitzvah for her son complete with her own dance number; Suzanne who plans a pirate-themed party, on a ship, for her three-year-old son with real sword fighting and Emily who plans a skateboard party for her eleven-year-old son's birthday with celebrity appearances by four pro-riders.
WE tv's Primetime performance hit a record high. 3Q'07 was the network's best quarter ever in W18-49 and W25-54 deliveries. 3Q'06 vs. 3Q'07, WE tv's W18-49 delivery up +18% and W25-54 up +14%. Compared to all ad-supported cable networks, WE tv ranked #13 in W18-49 and #16 in W25-54 deliveries growth 3rd quarter to 3rd quarter. WE Go Bridal block on Sunday nights continues to perform well. For the quarter, the Sunday 9p-1a block averaged +21% higher W18-49 delivery and +26% higher W25-54 delivery compared to year ago.
Source: Nielsen Media Research, Live Data, Prime M-Su 8p-11p; 3Q07 vs. all prior quarters to-date (12/31/01-9/30/07), W18-49 (000) & W25-54 (000); WE tv ranked among all ad-supported cable networks W18-49 (000) and W25-54 (000) percent change 3Q07 (7/2/07-9/30/07) vs. 3Q06 (6/26/06-9/24/06); WE Go Bridal block 3Q07 Sundays 9p-1a average vs. WE tv's 3Q06 Sunday 9p-1a time period average; subject to qualifications upon request
About WE tv
WE tv is the content destination where modern women go to indulge their curiosity. With quality original programming including the hit series "Bridezillas" and "Secret Lives of Women", topical specials and its 2007-2008 public affairs initiative – WE Vote '08 – the network appeals to and entertains women with a wide range of unscripted programming. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in more than 67 million homes.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company.
About Barna-Alper
Barna-Alper is celebrating 25 years of entertaining, socially relevant programming. With numerous national and international awards and a reputation for exceptional quality in drama, documentary and features, Barna-Alper is recognized as Canada's leading independent production company. The company's development focus builds on the strengths of Barna-Alper's expertise, while expanding its horizons; producing series, mini-series, television movies, feature films and documentaries in association with all of Canada's major broadcasters, many of the specialty networks and international partners. Stories about people and events that resonate with television viewers around the world, define the spirit of Barna-Alper's past and future productions.