Rainbow Media Awarded License to Distribute Premier Women’s Channel in Country by NCC
New York, May 26, 2010 – Building on WE tv’s burgeoning Asian distribution, Rainbow Media has secured licensing from Taiwan’s National Communications Commission (NCC) that will allow for the channel’s launch in the country. Today’s news, which opens the door to Taiwanese operators seeking a proven women’s lineup, comes just months after WE tv’s launches in Hong Kong, Korea and Singapore, where the channel has been well-received.
Reaching more than 76 million U.S. households, WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content relevant to key stages of their lives. Viewers tune in to watch such signature series as My Fair Wedding, Raising Sextuplets, Bridezillas, Amazing Wedding Cakes, and The Locator.
"We’re pleased to have been awarded the license to bring WE tv to Taiwan," said Ed Carroll, Chief Operating Officer, Rainbow Entertainment Services. "Taiwan is one of the most vital, bustling regions in Asia and is a key part of our global expansion initiative. We look forward to entertaining Taiwanese viewers with WE tv programming in the near future."
The largest island in the Republic of China (ROC), Taiwan is home to more than 23 million people, 80% of whom use cable television. WE tv-via its dedicated MEASAT 3a feed-is available for launch in Taiwan both in high and standard definition, and in English with Traditional Mandarin subtitles.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Festival Direct, IFC Films, IFC In Theaters and IFC Productions). Additional information about Rainbow Media’s multiplatform brands is available at www.rainbow-media.com.