New York, NY – April 2, 2012 – WE tv announced today the appointment of Lauren Gellert to the role of senior vice president, original production & development. Gellert is responsible for developing and producing brand-defining original series that drive viewership, build buzz and support the network’s overall business and revenue goals. She is also the executive in charge of production for all WE tv originals and manages the network’s relationship with outside production companies. Gellert is based in New York and reports to Kim Martin, president & general manager of WE tv.
“Lauren is a dynamic television executive who has a strong track record of overseeing and developing original programming that resonates with audiences; we’re thrilled to welcome her to WE tv,” said Martin. “She joins us at an exciting time as we continue to define and differentiate WE tv as the home for unfiltered stories about the natural drama and chaos that ensues in the lives of modern women and their families.”
Before joining WE tv, Gellert served as vice president, production & development at ION Media Networks where she was responsible for identifying, creating, and overseeing the production of unscripted series for ION Television. Previously, she was the senior vice president at RDF/Zodiak USA where she was responsible for all show development and production in the company’s New York office, including the hit shows Lizard Lick Towing and All Worked Up, for which she served as the executive producer. Prior to that, Gellert was the vice president of program development at tru tv where she developed the shows Black Gold, Speeders, Most Daring and Rehab: Party at the Hard Rock, which helped grow the network’s ratings, making it a top 10 destination. She’s also held development and production positions at Court TV and VH1.
Gellert is a graduate of Northwestern University. She is a member of New York Women in Film & Television, and is a founding member of the New York board of directors of Step Up Women’s Network, a non-profit dedicated to advancing philanthropy and volunteerism among women in entertainment and media.
About WE tv
WE tv (www.wetv.com) is the women’s network that features original stories about every kind of family and all kinds of drama.? From the hit series Braxton Family Values and Joan & Melissa: Joan Knows Best? to popular wedding shows like Bridezillas and My Fair Wedding with David Tutera, WE tv provides a modern view of family life that viewers can’t get anywhere else. Audiences connect to WE tv and its personalities online, on demand and via WE tv Sync, a live, dual screen viewing experience tailored to each new original episode. Owned and operated by AMC Networks Inc., WE tv is available in over 76 million U.S homes.
About AMC Networks Inc.
Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. (Nasdaq: AMCX) owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, Sundance Channel, WE tv, and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates AMC/Sundance Channel Global, an international programming business, and AMC Networks Broadcasting & Technology, a full-service network programming origination and distribution company.