NEW YORK, NY – March 20, 2014 – WE tv today announced renewals for two of the network’s most popular unscripted originals – Braxton Family Values and SWV Reunited. The popularity of these dynamic shows has helped make WE tv a top cable network on Thursday nights. Braxton Family Values has been renewed for a fourth season encompassing 26 new episodes and WE tv’s newest hit show, SWV Reunited, has been picked up for an expanded sophomore season of 10 episodes.
“WE tv has become a true destination for quality unscripted originals on Thursday nights,” said Lauren Gellert, senior vice president, original production & development. “These shows have played a significant role in expanding our audience, reaching new viewers, attracting advertisers and building momentum for the network, and we’re excited to give our viewers exactly what they want by bringing them back for fresh new seasons.”
The continuous growth and social buzz around Braxton Family Values has made it a signature show for WE tv. The series spotlights the turbulent yet relatable relationships, careers and personal lives of sisters Toni, Tamar, Towanda, Trina and Traci Braxton and matriarch Miss E. The most recent third season delivered an average of 1.4 million viewers.
WE tv’s latest hit show, SWV Reunited, averaged 1.2 million viewers over its initial six-episode run. The show follows the dynamic relationship of Coko, Taj and Lelee of the 90s R&B group “SWV – Sisters With Voices” as they attempt to heal old wounds and regain their standing on top of the music charts.
Braxton Family Values is produced for WE tv by Magical Elves Productions (Top Chef, Project Runway) and executive produced by Dan Cutforth, Jane Lipsitz, Julio Kollerbohm and Michelle Kongkasuwan. Lauren Gellert and Annabelle McDonald serve as the executive producers for WE tv.
SWV Reunited is produced for WE tv by Entertainment One Television (eOne), executive produced by Tara Long, John Morayniss and Howie Miller. Lauren Gellert and Kate Farrell serve as the executive producers for WE tv.
Source: Nielsen. SWV (1/16/14-2/20/14, Th 10p-11p) & BFV S3 (3/14/13-6/6/13 & 11/14/13-2/20/14, TH 9p-10p), Live+3, P2+ 000s. Thurs night rank: Live+SD, 9/30/13-3/2/14, Th 9p-10p, ad-supp cable ranker among W18-49, W25-54, P18-49 & P25-54 000s. Subject to qualifications by request.
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About WE tv
WE tv (www.wetv.com) showcases and celebrates modern women who are bold, independent and taking control of their lives. Whether they are celebrities like Joan Rivers or Toni Braxton, or everyday women, their stories are as relatable as they are entertaining. WE tv’s popular slate of fresh and modern unscripted original series includes the hit shows Braxton Family Values, Joan & Melissa: Joan Knows Best? and Mary Mary, among others. WE tv will debut its first scripted series, The Divide, in 2014. Audiences connect to WE tv online, on demand and via social media. WE tv is owned and operated by AMC Networks Inc. and is available in over 85 million homes on every major cable, satellite and telco provider.
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