JERICHO, NEW YORK, July 1, 2001 – 945 cable affiliates including Charter Communications, Inc. (Nasdaq:CHTR), Adelphia Communications, Time Warner Cable, AT&T Broadband, and Comcast Cable systems have signed on to participate in WE: WOMEN'S ENTERTAINMENT's "Summer of Style" campaign, making this the network's largest affiliate promotion to date. The campaign is designed to promote high speed data sales.
"The 'Summer of Style' campaign is a unique opportunity for our affiliates since it is specifically designed to help them sell one of their most important revenue-generating units – high-speed cable modem service," commented Kim Martin, Executive Vice President, Sales and Affiliate Marketing at WE: WOMEN'S ENTERTAINMENT.
WE: WOMEN'S ENTERTAINMENT will provide all participating systems with a cross-channel sweepstakes spot promoting high-speed internet service and three additional spots starring Colin Cowie, also touting the benefits of high-speed. Direct mail, radio advertising and ad slicks for print will also be provided.
The sweepstakes will run from July 1 to July 31, and will award one viewer $25,000 and a personal style consultation with lifestyle guru Colin Cowie. Cowie is host of "Everyday Elegance," the network's popular lifestyle series, which will premiere it's fourth season in July. Viewers can enter the "Summer of Style" sweepstakes by logging onto www.we.tv.
Diane Schneiderjohn, Charter Senior Vice President of Marketing and Programming, said, "While 'Summer of Style' provides a wonderful opportunity to promote quality women's programming from WE: WOMEN'S ENTERTAINMENT to our customers, the campaign also supports one of our primary business goals – to sell Charter Pipeline, our high-speed Internet access service."
WE: Women's Entertainment is a service of AMC Networks. WE: Women's Entertainment gives women a chance to relax and a way to recharge through entertainment that connects them on an emotional level. WE: Women's Entertainment features the largest collection of women's interest films on television, inspiring original series and topical specials. The network is currently available in 46 million homes.
A subsidiary of Cablevision Systems Corporation (NYSE:CVC) and NBC, Rainbow Media Holdings, Inc. manages Bravo, The Independent Film Channel, American Movie Classics, WE: Women's Entertainment, muchmusic usa, Rainbow Sports, News 12 Networks, MetroChannels and Mag Rack as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in FOX Sports Net. Metro-Goldwyn-Mayer Inc. (NYSE:MGM) owns a 20 percent stake in four of Rainbow's national networks – AMC, Bravo, WE: Women's Entertainment and IFC. Rainbow Media Group tracking stock (NYSE:RMG) is a series of Cablevision common stock. The assets that comprise the RMG stock include: Rainbow's five national networks, the company's interest in the national service FOX Sports Net, and Rainbow's 5 regional sports channels outside of the New York market, and Rainbow Network Communications.