Chicago, Ill. NCTA – Tuesday, June 10, 2003 – Just in time for June's blushing brides, Mag Rack, Rainbow's unique video-on-demand (VOD) service, announced today an open call for wedding videos depicting the most unusual or exotic wedding scenarios for its first user submission contest, titled "Novel Nuptials." First-prize winners will be selected and aired across systems on Mag Rack's "Inside Weddings" video magazine in the fall of 2003.
"Mag Rack continues to define the boundaries of television with innovative promotions such as 'Novel Nuptials,'" said Matthew Strauss, executive vice president and general manager of Mag Rack. "Mag Rack is providing cable subscribers with a higher level of interactivity than previously available. For the first time, viewers have the ability to watch themselves in a television program on-demand."
"Mag Rack's unique television service is the perfect platform for progressive programming initiatives," adds Michael Connor, senior vice president, Programming and Production. "'Novel Nuptials' goes one step further than our Spring on Demand programming promotion by inviting viewers to actually play a role in engaging enthusiasts with their own personal stories."
"Inside Weddings" host and editor-in-chief of BRIDE'S Magazine, Millie Martini Bratten, will lead the final judging process. Winners will be chosen based on originality of idea, theme or location – for example, atop surfboards, underwater or while skydiving – as well as quality of video. The contest is open to legal residents 18 years or older of the United States. "Novel Nuptials" will be promoted on-air (including cross channel advertising), on www.magrack.com, in print and at local events in markets where Mag Rack is available.
About Inside Weddings
Whether you are the bride, groom or parents, "Inside Weddings" provides practical advice on everything from gowns and formal wear to unique places to tie the knot, plus tips on cakes, flowers, photographers, caterers and more to make your wedding a dream come true. Millie Martini Bratten, who has worked with BRIDE'S Magazine – the country's foremost authority and leading publication about engagement, weddings and marriage – for more than 20 years.
About Mag Rack
Mag Rack is the first service designed exclusively for on-demand television, launched by Rainbow Media Holdings, Inc in 2001. Mag Rack engages enthusiasts with a wide selection of "video magazines" about subjects that are personally relevant such as "Yoga Retreat," "Motorcycle Freedom" and "Inside Weddings." Mag Rack offers customers special interest programming not widely found on other television channels with advanced DVD-like ability to fast-forward, rewind or pause the program. Mag Rack's value to cable operators reaches beyond excellent programming to also serve as an expert resource for marketing, branding and affiliate sales. For more information, visit www.magrack.com.